Bernstein starts India's Aditya Birla Lifestyle with 'market-perform'

Aditya Birla Lifestyle Brands

16/07/2025 07:46

** Bernstein initiates Aditya Birla Lifestyle Brands AITT.NS with "market-perform" at PT of 170 rupees

** Says co's legacy brands - Louis Philippe, Allen Solly and Van Heusen - have strong brand recall, profitability but competition, "casualisation" trend may limit long-term growth

** Adds co could see high competitive intensity in wedding and casual wear segments, even though they are fast growing

** Stock gains 0.7% to 156.25; set to snap three-session losing streak

** Bernstein remains on the fence about whether efforts on product and branding can lead to double-digit pct growth in medium term

** AITT falls 1.4% since trading debut in June post spin-off from Aditya Birla Fashion and Retail (ABFRL) ADIA.NS

 (Reporting by Kashish Tandon in Bengaluru)

 ((Kashish.tandon@thomsonreuters.com))