** Shares of consumer electronics retailers Aditya Vision
ADIV.NS and Electronics Mart India ELEO.NS up 3.12% to 475.5
rupees and 5.46% to 181.84 rupees
** Nuvama initiates coverage of both cos with "Buy"
** India's electronic retailing is very localized but it is
difficult to dethrone an incumbent once it achieves critical
sale- brokerage
** Both Telangana-based ELEO and Bihar-based ADIV are
competitors in the same retail segment but have pursued
divergent and effective growth strategies, targeting
non-overlapping markets- Nuvama
** Trading vols- 1.35 mln ELEO shares changed hands as of
10:30 AM IST, 1.4x the 30-day avg
** More than 96,000 ADIV shares changed hands as of 10:30
AM, 0.8x the 30-day avg
** YTD, shares of ELEO down 10.4% and ADIV up 6.96%
(Reporting by Ananta Agarwal in Bengaluru)
((Ananta.Agarwal@thomsonreuters.com))