Connexa Sports Tech set for best day on record on TikTok partnership
24/02/2025 15:11
** Shares of matchmaking platform Connexa Sports
Technologies YYAI.O more than doubled to $1.44; set for best
percentage gain in a day on record
** YYAI says it has signed a content creation agreement with
TikTok to produce and sell content for the Middle East and North
Africa region
** Co says the partnership aims to leverage the popularity
of TikTok in the region, where countries like the United Arab
Emirates and Saudi Arabia have reported TikTok penetration rates
exceeding 120% of the adult population
** The agreement allows Connexa's subsidiary, Yuanyu
Enterprise Management, to create live-streamed or video content
for TikTok users in the region, focusing on sports, gaming and
lifestyle topics
** Connexa will work with popular Twitch hosts and
influencers to produce engaging content, including
live-streaming, voice chat rooms, gaming and user-generated
content, co says
** YYAI fell around 70% in 2024
(Reporting by Kamal Choudhury in Bengaluru)
((Kamal.Choudhury@thomsonreuters.com;))