** Allied Blenders and Distillers ALLE.NS is
well-positioned to capture the premiumisation trend in the
alcohol-beverages sector by launching new luxury products, ICICI
Securities says
** Stock last up 2% to 329.5 rupees
** Brokerage initiates coverage on the liquor-maker with a
"buy" rating at TP of 400 rupees
** ABD working to drive market share gains for the
'Officer's Choice Whisky' brand in affordable premium category,
brokerage says
** Co is boosting profitability by focusing on states with
higher margins and reducing efforts in less profitable ones -
ICICI
** Says ABD's strong distribution network, manufacturing
capabilities allowed it to garner significant share of mass
premium market
** ABD operates in a highly regulated market with pricing
and cost challenges but leverages its premiumisation strategy to
drive net sales value per case and margin growth - ICICI
(Reporting by Aleef Jahan in Bengaluru)
((aleefjahan.cs@thomsonreuters.com))