RCS - Altitude Group PLC - Appointment of Chief Commercial Officer

AltitudeAnnouncement

10/02/2026 12:45

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RNS Number : 4613S  Altitude Group PLC  10 February 2026

 10 February 2026

 

Altitude Group plc

("Altitude" or the "Company")

 

Appointment of Chief Commercial Officer at AIM Smarter

 

Altitude Group plc (AIM: ALT), a technology and services provider specialising
in end-to-end solutions for the branded merchandise and promotional products
industry, announces that its wholly owned subsidiary, AIM Smarter, has
appointed Christopher Young as Chief Commercial Officer, effective
immediately.

 

The appointment signals a new phase of investment and innovation for AIM's
community of more than 2,300 distributors generating over $2 billion in annual
sales volume. Chris joins AIM at a defining moment: with the Company having
recently launched AIM iQ™, a purpose-built, AI-enabled, tool for the
promotional products community, and an accelerating technology roadmap to
deliver even greater value to members and supplier partners.

 

Chris brings more than 25 years of commercial leadership across enterprise
retail, technology, and print on demand with executive experience at
OfficeMax, CVS, Michaels Arts & Crafts, and most recently as Executive
Vice President of Enterprise Sales & Marketing at Sensaria, where he built
strategic partnerships with the industry's largest customers.

 

His appointment reflects AIM's commitment to ensuring its leadership matches
the ambition of its platform. As CCO, Chris will lead commercial strategy,
member engagement, and enhancing partner success, with a focus on ensuring
that AIM's growing suite of AI-enabled tools and technology services translate
directly into competitive advantage for the Company's distributors, suppliers,
and partners.

 

Alexander Brennan, Executive Chairman of Altitude Group plc, commented:

 

"This is an investment in the future of our community. Chris's appointment
brings best-in-class commercial leadership to AIM at the moment it matters
most. The recent launch of AIM iQ™ proved what we've known for some time:
our members are excited about the opportunity to leverage practical,
purpose-built AI tools that make a real difference to their business every
day. Chris's job is to ensure we deliver on that promise - and to build on it.

"AIM is the largest distributor community in the US promotional products
industry. That's not just a number, it's a responsibility. We owe our members
the best technology, the best partnerships, and the best leadership we can
provide. With the appointment of Chris, supported by the global team, I'm
confident we will deliver exactly that.

"The promotional products industry is evolving rapidly. AI adoption, changing
buyer behaviour and expectations, and the shift toward integrated digital
platforms are creating both enormous opportunity and real urgency. AIM's
strategy is clear: invest in our members, invest in technology, and build the
platform that makes this community the most competitive force in the market."

About AIM Smarter

 

AIM Smarter is the largest organisation of experienced and qualified
promotional product distributors in the United States, with member sales
volume exceeding $2 billion annually. Through its suite of technology tools,
creative services, supplier programmes, and networking events, AIM empowers
independent distributors to compete at scale. AIM Smarter is a wholly owned
subsidiary of Altitude Group plc (LON: ALT).

 

Learn more: aimsmarter.com

 

For further information, please contact:

 

 Altitude Group plc                           Email: pr@altitudeplc.com

 Alexander Brennan, Executive Chairman

 Drew Whibley, Chief Financial Officer

 Deborah Wilkinson, Chief Operating Officer

 Singer Capital Markets                       Tel: +44 (0) 20 7496 3000
 James Moat / James Fischer / Carl Diebitsch

 

 

 

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