** Shares of Altria MO.N rise as much as 8.3% to $73.85, their highest since December 2017
** The Marlboro maker posts quarterly results beat, helped by price hikes on its cigarettes and nicotine pouches
** Firm reports Q1 revenue of $5.43 billion; analysts on average expected revenue of $4.58 billion - data compiled by LSEG.
** Adjusted quarterly EPS of $1.32 tops expectations of $1.25
** Up to last close, stock has risen 16.3% YTD
(Reporting by Neil J Kanatt in Bengaluru)
((Neil.JKanatt@thomsonreuters.com;))