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RNS Number : 2239U  Assembly  24 February 2026

Assembly Chosen to Power Global Paid Media and Amazon Growth for Jabra

LONDON, GB / ACCESS Newswire (https://www.accessnewswire.com/)  / February
24, 2026 / Assembly, the global omnichannel agency built to make brands
perform, has been appointed by Jabra, world leading brand in audio,
video, and collaboration solutions, as its global paid media agency and lead
partner for Amazon services following a competitive pitch process. Assembly's
remit spans full-funnel paid media across search, social, display, video, and
retail media, alongside Amazon strategy and marketplace operations, to fuel
Jabra's next phase of global growth.

Pitch Consultants, Tuffon Hall Consultancy, commented: "This was an
exceptionally competitive process, and Jabra's new move towards a
direct-to-consumer model marks a major shift for the business. Assembly
impressed with a powerful proposition, using their proprietary platform STAGE
to create a true intelligence engine for Jabra that supports smarter, more
connected growth."

Why Jabra chose Assembly

Assembly was selected for its ability to connect brand and performance, its
strength in forecasting and scenario planning through the proprietary STAGE
Experience Engine, and its track record in complex, globally scaled
categories. STAGE will bring together Jabra's media, commerce, and audience
data to power always-on insight generation, in-flight optimisation, and
clearer measurement of business outcomes.

"Jabra is an iconic innovator in professional audio and video, with ambitious
plans to scale how people work, collaborate, and communicate." said Bridget
Hopkins, CEO, Assembly Europe. "Our shared opportunity is to connect brand
storytelling with performance media and retail media in a single, accountable
system at global scale."

What the partnership will do

The partnership will establish a unified operating rhythm across regions,
aligning brand, demand generation, and ecommerce teams against shared growth
and revenue goals.

Assembly will deploy STAGE and its Brand Performance Planning approach to
identify and prioritise high-value audiences, design connected journeys from
awareness to purchase, and continually rebalance investment across channels
and marketplaces based on real-time performance signals.

Sandrine Lloyd, SVP Global Marketing at Jabra commented "The way people work,
buy and engage with brands is changing fast, and our marketing needs to move
with it. Assembly stood out for their integrated approach and their ability to
translate strategy into action at scale. We see this partnership as an
important step in accelerating Jabra's global growth and relevance in a
rapidly evolving market."

ABOUT ASSEMBLY

Assembly is a global omnichannel agency delivering a modern, data-led approach
to growth. Backed by the Stagwell network, we are a literal assembly of data,
talent, and technology built to unlock smarter, faster, and better-performing
outcomes from the bottom up - not the top down. Curious, collaborative, and
driven by change, we are an agency of builders who believe the better the
experience, the better the performance. We don't see brand and performance as
an either/or. For us, it's always both. The +\ symbol in our logo, known as
the ORAD, represents this mindset. It's a mark of how we think, how we build,
and how we deliver results across the full funnel. Assembly's foundation is
built on three core elements: our purpose-built STAGE Experience Engine, the
strategic product it powers - Brand Performance Planning (BPP) - and an
organizational design built for speed, depth, and the demands of modern
marketing. Together, they enable us to build better brand experiences that
reimagine how brands connect, engage, and grow across data, tech, media,
creative and commerce.  With over 3,000 experts in 44 offices worldwide,
Assembly delivers full-funnel solutions that help the world's most ambitious
brands perform. Learn more at assemblyglobal.com (https://pr.report/iz13) .

MEDIA CONTACT

Alex Boniface

Alex.Boniface@assemblyglobal.com

SOURCE: Assembly

 

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