RCS - Ateliere Creative - Andy Beale Joins Ateliere

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RNS Number : 3155S  Ateliere Creative Technologies  07 January 2025

Andy Beale Joins Ateliere to Bring Sustainable Live Production Innovation to
the Media Industry

Beale's extensive experience in sports production and broadcast will help
increase market adoption of environmentally friendly live production
technologies that lower costs and increase efficiency

CENTURY CITY, CA / ACCESSWIRE / January 7, 2025 / Ateliere Creative
Technologies (https://pr.report/5pem) , a leading GenAI media software
solutions company, today announced the appointment of Andy Beale
(https://pr.report/5pen)  as Business Development Director, EMEA for
Ateliere's live production solutions. Beale, a noted technologist with
expertise in sports and live production, joins Ateliere from his specialized
media consultancy and previously BT Sport, where he served as Chief Engineer
& Head of Innovation overseeing the broadcaster's groundbreaking
facilities build and cloud and software-based live production transformations.
As Business Development Director, Beale will lean into his consultancy and
engineering experience to help Ateliere customers modernize their live
production workflows, significantly reducing costs and carbon footprint while
achieving new levels of efficiency with Ateliere Live
(https://pr.report/5peo)  and partner solutions.

Related Image
(https://www.accesswire.com/imagelibrary/966565e2-c383-4dd6-aafd-b458ce6bcb03/964507/andy-beale-headshot.jpg)

"The media, content and broadcast landscape is undergoing a radical
transformation, and Ateliere truly stands out with its Ateliere Live solution,
which has innovative foundations," states Beale. "The ability to seamlessly
transition live content into Ateliere Connect and integrate it into the
non-live management flow and media supply chain, and vice versa, is something
not many vendors offer. This full solution is a game-changer for producers
aiming for cost efficiency and sustainability going forward, and I look
forward to being part of it."

Beale will join Andy Hooper, SVP of Live Products at Ateliere, during two
webinars focused on "How to Drive Efficiencies in Live Content Production"
taking place Wednesday, January 15th (https://pr.report/5pep)  (2:00 PM -
2:45 PM EST) and Thursday, January 16th (https://pr.report/5peq)  (12:00 PM
- 12:45 PM CET). These webinars will explore the next-generation solution
transforming live content production. Whether you're a broadcaster,
professional content creator, or part of a production team, the sessions will
showcase how you can streamline your workflows, enhance audience engagement,
and tackle the industry's toughest challenges.

An IBC2024 Best of Show winner (https://pr.report/5per) , Ateliere Live
offers a proven workflow that reduces production costs by up to 50% and lowers
environmental impact by 70%. Read the case study on Sweden's Sveriges
Television (SVT) cost reductions and efficiency gains using Ateliere Live on
the "The Great Moose Migration (https://pr.report/5pes) " production.

"Andy's visionary approach to integrating cutting-edge cloud-based
technologies with traditional live production workflows aligns perfectly with
our mission," says Hooper. "His proven expertise and innovative mindset will
not only enhance our ability to meet the evolving needs of today's media
companies, but will also ensure that our solutions continue to provide
exceptional value for our current and future customers. The result is that we
will push the boundaries of what's possible in live production, delivering
sustainable, cost-effective solutions that are both scalable and adaptable for
the dynamic demands of the industry."

In addition to his pioneering work, which has been recognized with honors by
the media industry, Beale is deeply involved in community growth and important
diversity initiatives for media and entertainment (M&E). He is the
co-founder and chair of trustees for The Rise Academy,
(https://pr.report/5pet)  a skills and education charity dedicated to
inspiring, educating and informing young people about the diverse career
pathways and opportunities across M&E. Beale is also a non-executive
director for Rise (https://pr.report/5peu) , M&E's powerful gender
advocacy group that promotes women in broadcast.

For more information, please visit Ateliere's website
(https://pr.report/5pev) .

About Ateliere

Ateliere Creative Technologies is a leading cloud-native media technology
company that empowers media companies and content creators to reach consumers
on a global scale. Ateliere is part of the AWS Partner Network and AWS
Independent Software Vendor (ISV) Accelerate program. The Ateliere suite of
SaaS solutions leverages GenAI and incorporates cutting-edge workflows and
formats to make the vision for a studio in the cloud a reality. Ateliere
Connect™ delivers core competencies in IMF, parallel scaling, and
geographically distributed workflows. Ateliere Live is a cloud-native live
production and editing software platform that enables remote live production
without the need for hardware. Ateliere is built by a team of experts with
decades of combined experience at companies such as Amazon, Netflix, and
Microsoft.

Find out more at www.ateliere.com (https://pr.report/5pew) , and follow us
on Twitter (https://pr.report/5pex) , Instagram (https://pr.report/5pey)
, LinkedIn (https://pr.report/5pez) , and Facebook (https://pr.report/5pf0)
.

Media Contact

Kristin Canders

Grithaus Agency
kristin@grithaus.agency (mailto:kristin@grithaus.agency)

+1 (207) 974-7744

####

SOURCE: Ateliere Creative Technologies

 

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