American Eagle surges on second ad campaign starring actress Sydney Sweeney

American Eagle Outfitters

15/04/2026 13:46

** Shares of apparel retailer American Eagle Outfitters AEO.N rise 4% to $18.50 premarket

** Co launches second campaign with "The White Lotus" actress Sydney Sweeney called “Syd for Short: American Eagle Jean Shorts”

** AEO's "Great Jeans" ad with Sydney Sweeney last year drew widespread criticism on social media and later became central to a controversy that helped fuel a sharp rally in its stock

** AEO has gained 77% since it launched its first campaign with Sweeney in July 2025

** As of last close, stock down 32% YTD

(Reporting by Koyena Das from Bengaluru )

((Koyena.das@thomsonreuters.com))