** D.A. Davidson initiates coverage on software maker
Amplitude Inc AMPL.O with a "neutral" rating, PT of $13
** Brokerage says product analytics tools are a way to
invest in "digital transformation mega trend" with people
increasingly interacting with tangible goods digitally
** "Expect Amplitude to ride the shift to digital products
and digital interfaces with tangible products" - Davidson
** Adds that it finds AMPL's uniqueness in its specialized
event-based architecture and no code/low code design that allows
for real-time insights
** 5 brokerages rate the stock "buy" or higher and 5 "hold";
their median PT is $17
** AMPL up 1.66% YTD
(Reporting by Aniruddha Ghosh in Bengaluru)
((Aniruddha.Ghosh@thomsonreuters.com; 91 83 83 81 2416;))