** Shares of online marketing software provider HubSpot HUBS.N rise 3.7% to $612.27
** Brokerage Barclays upgrades to "overweight" from "equal weight"; PT remains unchanged at $815, a 34% upside to the stock's last close
** Says that HUBS' cohesive system of record and AI-powered features stands apart against its competitors
** "We think HUBS' new pricing model could help the company better monetize free users within existing customers, as users must pay for the ability to edit within HubSpot" - Brokerage
** Stock down 3.5% in the past 12 months
(Reporting by Padmanabhan Ananthan)
((Padmanabhan.Ananthan@thomsonreuters.com;))