Newscasts - China's Anta Sports exploring bid for Puma, Bloomberg reports

Anta Sports Products

27/11/2025 10:29

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Source: 'Reuters - Business videos'

Description: Chinese sportswear maker Anta Sports Products is among firms exploring a potential takeover of German sportswear brand Puma, Bloomberg News reported on Thursday (November 27). Caroline Malone reports.

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Video Transcript:

Chinese sportswear maker Anta is reportedly one of the firms exploring a potential takeover of the German sportswear brand Puma. The report from Bloomberg News on Thursday said Anta has been working with an advisor to evaluate a bid and may team up with a private equity firm if it decides to move forward with an offer. The report cited people familiar with the matter. Anta Sports declined to comment on the report when contacted by Reuters. Shares in Puma rose around 13% in early deals. Other potential bidders could include Chinese sportswear group Li-Ning, and Puma could attract interest from Japanese sportswear company Asics. Puma's biggest shareholder, Artemis, the privately-owned holding company that controls Gucci owner Kering, said it is considering all options for its 29% stake in the sportswear brand. Puma recently announced it was cutting 900 corporate jobs as part of a turnaround plan. That's after lower demand for its products and a hit from US tariffs on imports impacted its business. Puma's market valuation is currently $2.92 billion, according to LSEG data. Its share price has halved since the start of the year as it is losing ground to rivals in an increasingly competitive sportswear market.