Director/PDMR Shareholding
RNS Number : 8664B
AO World plc
02 October 2025
AO World PLC
PDMR Notification
AO World PLC ("the Company") has, in accordance with the Company's remuneration policy, granted awards over a total of 4,299,788* ordinary shares to PDMRs and members of its senior management population under the terms of the AO Incentive Plan, which was approved by shareholders of the Company on 19 July 2018 as amended ("Plan") ("the 2025 AOIP Share Awards").
The 2025 AOIP Share Awards were granted to PDMRs on 2 October 2025 and will be released in July 2028, subject to the participants remaining in employment with the Company and the Remuneration Committee being satisfied with the underlying performance of the Company's business over the deferral period.
The following options were granted to PDMRs:
| Name | Position | Maximum Number of shares under option granted under the 2025 AOIP Share Awards under the Plan |
| John Roberts | Chief Executive Officer | 889,173 |
| Mark Higgins | Group Chief Financial Officer and Chief Operating Officer | 652,035 |
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name | John Roberts | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | PDMR - Chief Executive Officer | ||||
| b) | Initial notification/Amendment | Initial Notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | AO World PLC | ||||
| b) | LEI | 2138005FFOAJIUZY4375 | ||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each | ||||
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL | ||||
| e) | Date of the transaction | 2 October 2025 | ||||
| f) | Place of the transaction | Outside a trading venue | ||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name | Mark Higgins | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | PDMR - Group Chief Financial Officer and Chief Operating Officer | ||||
| b) | Initial notification/Amendment | Initial Notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | AO World PLC | ||||
| b) | LEI | 2138005FFOAJIUZY4375 | ||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument | Options over Ordinary shares of 0.25p each | ||||
| b) | Nature of the transaction | Grant of share awards under the AO Incentive Plan | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price | N/A Single Transaction NIL | ||||
| e) | Date of the transaction | 2 October 2025 | ||||
| f) | Place of the transaction | Outside a trading venue | ||||