Director/PDMR Shareholding
12 August 2026
AO World plc (the "Company")
Director / PDMR Shareholding - Exercise of Options and Sale of Shares
AO World plc announces that on 11 August 2026, John Roberts (Chief Executive Officer of the Company) exercised options over 358,435 shares granted under the Company's AO Incentive Plan (2022 grant) which were net settled to satisfy tax liabilities resulting in him acquiring 183,160 shares. These 183,160 shares were sold on 12 August 2026 at a price of £0.98p per share.
Further we confirm that on 10 August 2026, Mark Higgins (Chief Financial Officer and Chief Operating Officer of the Company), exercised options over 378,000 shares granted under the Company's AO Incentive Plan (2022 and 2020 grant) which were net settled to satisfy tax liabilities resulting in him acquiring 200,340 shares. Mark sold 105,340 shares on 10 August 2026 at an average price of £0.98 per share.
As a result of this transaction, John Roberts' beneficial holding is 83,226,832* Ordinary Shares, representing 14.64% of the current issued share capital of the Company, and Mark Higgins' beneficial holding is 255,138 Ordinary Shares, representing 0.045% of the current issued share capital of the Company.
*The beneficial holding for John Roberts excludes 6,348 Ordinary Shares held by Crystalcraft Limited, a company of which he is a director and shareholder and 2,325,879 Ordinary Shares held by the Jolly Foundation, of which he is a trustee, member and director.
The Notification of Dealing Forms provided in accordance with the requirements of UK MAR in relation to the transactions listed above are set out below.
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
John Roberts
2
Reason for the notification
a)
Position/status
Chief Executive Officer
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
AO World PLC
b)
LEI
2138005FFOAJIUZY4375
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument, identification code
Options over ordinary shares of 0.25p each
GB00BJTNFH41
b)
Nature of the transaction
Exercise of options over ordinary shares of 0.25p each granted under the Company's AO Incentive Plan (2022 grant) and related sale.
c)
Price(s) and volume(s)
1. Exercise
Price(s)
Volume(s)
Nil
358,435
2. Sale
Price(s)
Volume(s)
£0.98
183,160
d)
Aggregated information
- Aggregated volume
- Price
As above
e)
Date of the transaction
12 August 2026
f)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Mark Higgins
2
Reason for the notification
a)
Position/status
Chief Financial Officer and Chief Operating Officer
b)
Initial notification/Amendment
Initial Notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
AO World PLC
b)
LEI
2138005FFOAJIUZY4375
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument, identification code
Options over ordinary shares of 0.25p each
GB00BJTNFH41
b)
Nature of the transaction
Exercise of options over ordinary shares of 0.25p each granted under the Company's AO Incentive Plan (2022 and 2020 grant) and related sale.
c)
Price(s) and volume(s)
1. Exercise
Price(s)
Volume(s)
Nil
378,000
2. Sale
Price(s)
Volume(s)
£0.98
71,648
£0.98
33,692
d)
Aggregated information
- Aggregated volume
- Price
105,340
£0.98
e)
Date of the transaction
10 August 2026
f)
Place of the transaction
London Stock Exchange
Enquiries:
AO World plc
Company Secretary
cosec@ao.com
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