Apple names insider Steve Smith as new M&A chief, memo shows

Apple

08/10/2026 20:17

       Oct 8 (Reuters) - Apple  AAPL.O  appointed insider Steve
Smith as head of mergers and acquisitions, while moving Adrian
Perica to its services division, according to a memo seen by
Reuters on Thursday.
    Perica, a 17-year veteran of Apple's M&A and corporate
development function, also took oversight of iCloud, Fitness+
and News, among other businesses, in 2023, the memo written by
services chief Eddy Cue said.
    Here are some details:
    * Perica will now dedicate his efforts entirely to the
services leadership team and report to Cue, the memo said
    * Apple did not immediately respond to a Reuters request for
comment on the move, which marks one of the latest management
shifts under new CEO John Ternus
    * "We have big plans for services and I'm thrilled to be
getting more of Adrian's time," Cue wrote in the memo
    * Smith will report to Chief Financial Officer Kevan Parekh,
the memo said 
    * The company is also promoting Carson Oliver to vice
president of the App Store, according to Bloomberg News, which
first reported the development earlier in the day


    (Reporting by Jaspreet Singh in Bengaluru; Editing by Shilpi
Majumdar)
 ((Jaspreet.Singh@thomsonreuters.com; on X @i_jass;))