China smartphone shipments fall for sixth straight quarter - IDC (updated)

Apple

13/10/2026 06:09

    (Updates with more details from IDC in paragraphs 2-7)
    By Che  Pan and Farah Master
       Beijing, Oct 13 (Reuters) - China's third-quarter
smartphone shipments fell 15.4% from a year earlier to 57.9
million units, research firm IDC said on Tuesday. 
    Huawei was the only major vendor to post double-digit
growth.
    The firm shipped 12.2 million units and led the market with
a 21% share, IDC data showed. Apple  AAPL.O  was second with
17.8%, though its shipments in China fell 4.3%.
    Chinese rivals Oppo, Vivo and Xiaomi  1810.HK  saw shipment
declines of 17.6%, 24.9% and 20.4%, respectively.
    The decline comes amid weak consumer spending in China. Over
the past few quarters, phone makers have also been hit by rising
prices for memory chips and other components.
    Vendors have been passing higher costs on to consumers,
pushing up retail prices even as shipments shrink, said Arthur
Guo, a senior analyst at IDC.
    IDC said Huawei's broad product lineup and relatively modest
price increases helped it extend its run this year. Apple's new
iPhones sold better than expected, but having fewer models this
year weighed on its shipments.
    Honor was the only leading brand whose shipments grew from
the previous quarter, which IDC said suggested a possible
rebound.

    (Reporting by Pan Che and Liz Lee in Beijing; Writing by
Farah Master in Hong Kong; Editing by Tom Hogue and Thomas
Derpinghaus)
 ((mailto:farah.master@thomsonreuters.com; +852 3462 7709;))