RCS - Applied Nutrition - Key customer expansion underpinning future growth

Applied NutritionAnnouncement

12/03/2025 07:15

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RNS Number : 2711A  Applied Nutrition PLC  12 March 2025

12 March 2025

Applied Nutrition plc

(the "Group")

Applied Nutrition announces key customer expansion underpinning future
growth

Applied Nutrition plc, a leading sports nutrition, health, and wellness brand,
is delighted to announce a key strategic update with Holland and Barrett and
three new material listings within the US.

The Group has strengthened its partnership with Holland & Barrett, the
UK's leading health and wellbeing store, through reaching agreement on a joint
business plan ('JBP'). As part of the agreement, Holland & Barrett will
increase distribution of currently listed products and will take additional
products in both new and existing categories, aligning to the strategic pillar
of expanding shelf-space and distribution points with existing partners.
Alongside this, the JBP will provide Holland & Barrett early access to new
product development (NPD), allowing them to take new products to market
quickly. The first order under the new JBP was received this month and
included the new Coleen Rooney range, which will be available in 500 stores.
This agreement has the potential to increase the revenue contribution from one
of the Group's largest customers threefold when comparing FY24 to FY26 spend.

In the US, the Group has agreed three new listings with major retailers GNC
Corporate, one of the largest specialty retailers in the US, Hy-vee, the
largest regional grocery chain in the Midwest, and H-E-B, the leading grocery
chain in Texas. These new listings will result in multiple SKUs from both the
AN core and ABE ranges being available in more than 1,000 additional stores
nationwide, covering the full Hy-vee and H-E-B estates, with opportunities to
expand across the remaining GNC estate. These listings align with the
strategic pillar of expanding across geographies and channels by developing
new customer relationships in key international markets and are expected to
start contributing to revenue during H2 FY25 with an annualised spend of $3m.

Together these two strategic updates underpin more than half of the Group's
FY26 revenue growth based on current consensus(1).

Thomas Ryder, CEO of Applied Nutrition, said:

"It is great to see such momentum with existing and new customers, further
reinforcing the growth potential of the business.  Not only are we
significantly strengthening and growing our trade with existing key valued
partners such as Holland & Barrett we are also securing new listings from
major retailers in the US which is a key growth market. We look to the future
with confidence and we remain focused on driving profitable growth throughout
H2 and beyond."

(1) Current FY26 consensus revenue of £112.0m

 

 

For further information please contact:

 Applied Nutrition plc                                                            Via Alma

 Thomas Ryder, Chief Executive Officer

Steven Granite, Chief Operating Officer

Joe Pollard, Chief Financial Officer
 Alma Strategic Communications (Public Relations adviser to Applied Nutrition)    +44 (0) 203 405 0205

 Rebecca Sanders-Hewett, Josh Royston, Sam Modlin, Joe Pederzolli, Sarah Peters   appliednutrition@almastrategic.com

Notes to editors

Applied Nutrition plc (LSE: APN) is a leading sports nutrition, health and
wellness brand, which formulates and creates nutrition products with a stated
aim of being the world's most trusted and innovative brand in the market.

Headquartered in the UK, the Group sells products in over 85 countries
worldwide and has a diverse product range, targeting elite athletes, gym goers
and health-conscious consumers. Applied Nutrition has developed and launched
four ranges under the umbrella of the Applied Nutrition brand - Applied
Nutrition, ABE, BodyFuel, and Endurance. Across the four ranges, the Group
sells approximately 100 different products.

The Group's success has been built on an exceptional product range developed
in-house in Knowsley, Liverpool, by a team of experts, allowing products to be
developed efficiently delivering new innovation to the market, keeping
existing products up to date, and introducing products aligned with latest
trends.

The Group largely operates a global business-to-business (B2B) model, which
has facilitated a low risk, highly cost-effective go-to-market strategy and
has enabled strong, profitable growth in the UK, Europe and other
international geographies. The business model and strategy has enabled the
Group to become a fast-growing, highly profitable and cash generative global
supplier in the sports nutrition, health and wellness market.

For further information, please visit www.appliednutritionplc.com
(http://www.appliednutritionplc.com/)

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