RCS - Applied Nutrition - Licensing agreement with Morrisons for food range

Applied NutritionAnnouncement

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RNS Number : 2048M  Applied Nutrition PLC  19 December 2025

19th December 2025

 Applied Nutrition plc

 

(the "Company")

Licensing agreement signed with Morrisons for Applied Nutrition food range

 

Applied Nutrition plc, a leading sports nutrition, health and wellness brand,
is delighted to announce its first out-licensing deal through an exclusive,
three-year agreement with Morrisons. The arrangement will see Morrisons
formulate, produce and sell Applied Nutrition branded meals and food products.

 

The deal will initially involve the launch of 53 products across c.400
Morrisons supermarket stores in the UK from early January 2026, with a plan to
launch more products later in the year. The high-protein, product range will
include balanced ready-meals, food-to-go sandwiches and salads, breads and
cheeses. The range will include the UK's first supermarket exclusive range of
GLP-1 friendly ready meals.

 

This licensing agreement requires no capital expenditure, supports the
Company's strategy to increase brand awareness, product range and
distribution, which aligns with the vision of becoming the world's most
trusted and innovative sports nutrition, health and wellness brand.

 

Thomas Ryder, CEO of Applied Nutrition, said: "We're excited to be partnering
with Morrisons for our first out-licensing deal, a testament to the strength
of our brand and the growing consumer demand for convenient, high-protein food
choices. This is a great opportunity to reach new audiences and enable
existing customers to deepen their engagement with our brand. We've enjoyed
working with Morrisons, combining their expertise in food development with our
deep customer understanding to create a unique product range designed to
support people in achieving their wellness goals."

Lizzy Massey, Own Brand Director at Morrisons comments: "We know our customers
are increasingly seeking high-protein, functional foods that fit seamlessly
into their everyday lives - at home, at work, or on the move. We are delighted
to be partnering with Applied Nutrition, a highly trusted, fast-growing brand
in the health space, and this exclusive range enables us to provide even more
choice and great value to our customers."

 

For further information please contact:

 Applied Nutrition plc                                                         Via Alma

 Thomas Ryder, Chief Executive Officer

Steven Granite, Chief Operating Officer

Joe Pollard, Chief Financial Officer
 Alma Strategic Communications (Public Relations adviser to Applied Nutrition  +44 (0) 203 405 0205
 plc)

                                                                             appliednutrition@almastrategic.com
 Rebecca Sanders-Hewett, Sam Modlin, Joe Pederzolli, Sarah Peters

Notes to editors

Applied Nutrition plc (LSE: APN) is a leading sports nutrition, health and
wellness brand, which formulates and creates nutrition products with a stated
aim of being the world's most trusted and innovative brand in the market.

Headquartered in the UK, the Group sells products in over 85 countries
worldwide and has a diverse product range, targeting elite athletes, gym goers
and health-conscious consumers. Applied Nutrition has developed and launched
four ranges under the umbrella of the Applied Nutrition brand - Applied
Nutrition, ABE, BodyFuel, and Endurance. Across the four ranges, the Group
sells over 100 different products.

Applied Nutrition's growth is fuelled by a market-leading product portfolio,
created and largely manufactured in-house at its Knowsley, Liverpool
headquarters by a team of industry experts. This end-to-end capability allows
the Group to innovate at speed, refresh and enhance existing products and
introduce new offerings that anticipate and respond to the latest consumer
trends.

Applied Nutrition largely operates a global business-to-business (B2B) model,
which has facilitated a low risk, highly cost-effective go-to-market strategy
and has enabled strong, profitable growth in the UK, Europe and other
international geographies. The business model and strategy has enabled the
Group to become a fast-growing, highly profitable and cash generative global
supplier in the sports nutrition, health and wellness market.

For further information, please visit www.appliednutritionplc.com
(http://www.appliednutritionplc.com/)

 

About Morrisons

Morrisons has a rich history that dates back to 1899 when William Morrison
first opened an egg and butter stall in Bradford. 125 years on, customers
continue to enjoy our great quality British food and our Market Street
heritage is clear to see in our c. 500 stores where skilled colleagues such as
our butchers, fishmongers, and bakers proudly make and serve customers fresh
food every day.

As well as our supermarkets, we also have 1,700 Morrisons Daily convenience
stores - around 700 of which are franchise stores - and an online delivery
service where our customers can order their groceries from the comfort of
their own home and have them delivered by us or one of our partners including
Amazon, Deliveroo and Just Eat.

We have a strategic partnership with Myton Food Group, packing and processing
fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets,
bread and more across 18 sites. Our unique relationship means we're proud to
be British farming's single biggest direct customer.

Our wholesaler business serves customers across the UK and further afield
through our extensive network of national and regional distribution
depots.

Morrisons employs around 95,000 colleagues.

 

 

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