REG - Applied Nutrition - Directorate Change

Applied NutritionAnnouncement

02/06/2025 07:00

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RNS Number : 8906K  Applied Nutrition PLC  02 June 2025

2 June 2025

Applied Nutrition plc

(the "Group")

Board Appointments

Applied Nutrition plc, a leading sports nutrition, health, and wellness brand,
is pleased to announce the appointments of Peter Cowgill and Deepti Velury
Bakhshi as independent Non-Executive Directors, with effect from 2(nd) June
2025.

Peter Cowgill(1)

Peter is a distinguished business leader with a proven track record in the
retail and consumer sectors. He is best known for his 18-year tenure as
Executive Chairman of JD Sports Fashion plc, during which he oversaw the
significant growth and international expansion of the business, transforming
it from a small UK retailer to a member of the FTSE 100 with more than 3,400
stores across 27 territories worldwide and revenues of over £10 billion. In
2021, Peter led JD Sports Fashion plc's acquisition of a minority holding in
Applied Nutrition and subsequently became a personal investor in the Group
ahead of its IPO in 2024(2).

Peter's strategic insight and commercial experience will be a strong asset to
the Group. He is a Fellow Chartered Accountant and will join the Audit &
Risk Committee and the Nomination Committee of the Board upon appointment, at
which time Marnie Millard will step down from the Audit & Risk Committee.

Peter currently serves as Non-Executive Chair of The Fragrance Shop.

Deepti Velury Bakhshi(3)

Deepti is currently the Chief Technology and Transformation Officer at
Epsilon, Publicis where she is leading transformation initiatives focused on
data, AI, and scalable marketing technology. Prior to joining Epsilon, she
served as Chair of Tag Worldwide, following her tenure as Global Chief
Operating Officer where she led the company's transformation agenda -
modernizing operations, technology, and global delivery to drive scale and
efficiency. Earlier in her career, she led global transformation at Cushman
& Wakefield and began her career in consulting at Accenture.

Deepti brings to the Group a wealth of executive experience in global
operations, leadership, marketing, and AI. She will join the Remuneration and
Nomination Committees of the Board upon appointment, at which time Tony Buffin
will step down from the Remuneration Committee.

Andy Bell, Chair of Applied Nutrition, said: "I am delighted to welcome Deepti
and Peter to the Board. It is testament to the strength of the Applied
Nutrition brand that we have been able to secure two appointments of this
stature. Their extensive experience and strategic perspectives will be
instrumental as we continue to drive growth and capture the opportunities
available to us."

 

1 As required by UKLR 6.4.8R, Peter Cowgill has had two Directorships of
quoted companies in the past five years: he retired as a Director of JD Sports
plc in May 2022, and resigned as a Director of Quiz plc in January 2025. There
is no further information to disclose regarding Peter Cowgill under UKLR
6.4.8R.

(2) At the time of this announcement, Peter owns 5,000,000 shares of Applied
Nutrition plc, equal to 2% of its shares.

(3) There is no information to disclose regarding Deepti Velury Bakhshi under
UKLR 6.4.8R.

For further information please contact:

 Applied Nutrition plc                                                          Via Alma
 Thomas Ryder, Chief Executive Officer

Steven Granite, Chief Operating Officer

Joe Pollard, Chief Financial Officer
 Alma Strategic Communications (Public Relations adviser to Applied Nutrition)  +44 (0) 203 405 0205

 Rebecca Sanders-Hewett, Sam Modlin, Joe Pederzolli, Sarah Peters               appliednutrition@almastrategic.com

Notes to editors

Applied Nutrition plc (LSE: APN) is a leading sports nutrition, health and
wellness brand, which formulates and creates nutrition products with a stated
aim of being the world's most trusted and innovative brand in the market.

Headquartered in the UK, the Group sells products in over 85 countries
worldwide and has a diverse product range, targeting elite athletes, gym goers
and health-conscious consumers. Applied Nutrition has developed and launched
four ranges under the umbrella of the Applied Nutrition brand - Applied
Nutrition, ABE, BodyFuel, and Endurance. Across the four ranges, the Group
sells approximately 100 different products.

The Group's success has been built on an exceptional product range developed
in-house in Knowsley, Liverpool, by a team of experts, allowing products to be
developed efficiently delivering new innovation to the market, keeping
existing products up to date, and introducing products aligned with latest
trends.

The Group largely operates a global business-to-business (B2B) model, which
has facilitated a low risk, highly cost-effective go-to-market strategy and
has enabled strong, profitable growth in the UK, Europe and other
international geographies. The business model and strategy has enabled the
Group to become a fast-growing, highly profitable and cash generative global
supplier in the sports nutrition, health and wellness market.

For further information, please visit www.appliednutritionplc.com
(http://www.appliednutritionplc.com/)

 

 

 

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