'Challenges are priced in': MS ups Aramis to 'overweight'

Aramis SA

19/02/2026 11:49

** Morgan Stanley upgrades French online used car retailer Aramis ARAMI.PA to "overweight" from "equal weight", saying its challenges are now priced into the stock

** It notes the stock has fallen significantly due to a softer market, leadership changes, and a cautious company focus on profitability over scale

** "We think Aramis' challenges are priced in and shares could outperform from here," says the broker in a note, viewing FY2026 as a transition year for the company

** Morgan Stanley cuts its price target by around 29% to EUR 5 due to lower near-term forecasts, but sees upside as volumes are expected to recover beyond FY2026

** The brokerage believes a strategy pivot is approaching as recent growth is "insufficient", with a new growth angle needed to drive meaningful scale

** Up to the previous session's close, shares were down 9.1%​ YTD

** Out of 6 analysts that cover Aramis Group, three rate the stock "strong buy" or "buy"​ and three rate "hold" - LSEG data

 (Reporting by Clement Martinot)

 ((Clement.Martinot@thomsonreuters.com;))