Brief: Arcelik Says It Will Use Corporate Brand Name Beko Across All Geographies To Bring Together All Our Employees And Operations Worldwide Under A Common Corporate Brand Umbrella

Arcelik

04/04/2024 07:44

April 4 (Reuters) - Arcelik AS  ARCLK.IS :
    * ARCELIK SAYS IT WILL USE CORPORATE BRAND NAME BEKO ACROSS
ALL
GEOGRAPHIES INCLUDING TURKIYE TO BRING TOGETHER ALL OUR
EMPLOYEES AND OPERATIONS WORLDWIDE UNDER A COMMON CORPORATE
BRAND UMBRELLA
    * ARCELIK SAYS CORPORATE TITLES OF ARCELIK'S OVERSEAS
SUBSIDIARIES
ARE BEING CHANGED TO INCORPORATE BEKO CORPORATE BRAND
    * ARCELIK SAYS IT  WILL CONTINUE ITS ACTIVITIES IN TURKIYE 
THROUGH ARÇELIK PAZARLAMA UNDER LOCAL VALUE-CREATING BRANDS

Source text for Eikon:  ID:nIKAjfR45 
Further company coverage:  ARCLK.IS 

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