RCS - Artisanal Spirits Co - Product Innovation Update

Artisanal SpiritsAnnouncement

10/02/2025 07:15

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RNS Number : 4174W  Artisanal Spirits Company PLC (The)  10 February 2025

Reach

 

10 February 2025

 

The Artisanal Spirits Company plc

 

("The Artisanal Spirits Company", "ASC" or "the Group")

 

Product innovation met with encouraging demand

 

The Artisanal Spirits Company (AIM: ART), the creator of outstanding,
limited-edition whiskies and experiences around the world, and owner of The
Scotch Malt Whisky Society ("SMWS" or "the Society"), Single Cask Nation
("SCN") & J.G. Thomson, provides an update on new product and range
development.

 

The SMWS has always been a haven of innovation with a prowess for creating and
selling outstanding, limited-edition whiskies and experiences around the
world. The Society recently launched its new "Creators Collection" with its
inaugural release of the series, The Peat Plants Collection, at the end of
November 2024.  This was followed by the recently launched Homecoming
Collection.

 

Complementing SMWS' existing Signature and Heresy ranges, the Creators
Collection is a new series from the Society that showcases the liquid art of
whisky making and the visual art of illustration, which has curated some of
its oldest and rarest whiskies and collaborated to design beautiful labels to
create the ultimate in whisky flights.

 

The first two releases of The Creators Collection have been met with
encouraging demand by members of the Society, eager for each release, with
strong trading results. The initial "Peat Plants Collection" having generated
over £250k of sales, with the second "Homecoming Collection" proving equally
as popular, with a particularly impressive take-up from members in the EU,
resulting in 75% sell out in this market within the first 24 hours, generating
confidence ahead of the remaining market launches (including the US on the
11(th) of February).

 

Through the Signature range, the SMWS is constantly innovating, showcasing
exceptional single cask, single malt whiskies, bottled at cask strength to
preserve their unique character and flavour. Following a number of new
Japanese whisky distillery releases, we recently released our first casks from
two exciting new Scotch whisky distilleries (numbers 161 & 163) to great
acclaim, with more to come.

 

This sits alongside the ever-popular Heresy range of small-batch whisky from
the SMWS, which allows the Society to explore new flavours by combining
whiskies from different casks and distilleries, an innovative approach
providing members with a unique tasting experience that challenges
conventional whisky norms.

 

Similarly, our acquisition of Single Cask Nation in FY24, has not only
delivered better than expected initial trading results, but also allows us to
incubate and trial new product propositions in a very low cost/low risk way
with the scope to expand in due course, whilst accelerating our US operations

 

Likewise, our ability to innovate also extends to our recently launched full
bottling service for third party customers at our Masterton Bond Supply Chain
Facility. Our experience in sourcing and supply of dry goods, spirit
preparation, bottling, packing and customer service, particularly with regards
to smaller volume runs, makes us well placed to take care of bottling and
distribution requirements across the industry.

 

Andrew Dane, Chief Executive of Artisanal Spirits, commented:

"I am delighted to report that the initial launches within the new Creators
Collection have been so well received by our members. This new series of
innovative whisky releases is a great example of the creativity of the
outstanding team and inherent future potential within SMWS as we continue to
delight our members with our uniquely-curated, limited-edition whiskies, over
and above our existing product range."

"The level of demand for these initial launches is encouraging and we look
forward to continuing to innovate and leveraging the future opportunity open
to us to captivate a growing global community of whisky adventurers."

"We have entered FY25 on the back of a strong set of FY24 results, on track to
deliver further profitable growth in FY25 and beyond, continuing to
demonstrate the strength of our pioneering model through product innovation,
growing revenue diversification and efficient cost management combining to
help achieve our ambition of creating a high quality, highly profitable and
cash generative premium global business."

For further enquiries:

 The Artisanal Spirits Company plc                        via Instinctif PR

 Andrew Dane, Chief Executive Officer

 Billy McCarter, Chief Financial Officer

 Panmure Liberum Limited (Nominated Adviser and Broker)   Tel: +44 (0) 20 3100 2222

 Dru Danford

 Edward Thomas

 John More

 Instinctif Partners (Financial PR)                       Tel: +44 (0)20 7457 2020

 Justine Warren

 Hannah Scott

 

About The Artisanal Spirits Company

ASC's purpose is to captivate a global community of whisky adventurers,
creating and selling outstanding, limited-edition whiskies and experiences
around the world with an ambition to create a high quality, highly profitable
and cash generative, premium global business.

Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS), Single
Cask Nation (SCN) and J.G. Thomson (JGT). Owning over 18,000 casks primarily
comprising Single Malt Scotch Whisky, ASC's stock includes outstanding whisky
(and other spirits) from 150 different distilleries across 20 countries which
is sold to members both as individual bottles and whole casks.

With an established global presence in some 30 countries, SMWS operates a
direct-to-consumer model (90% of revenue) primarily through e-commerce, in
addition to four member rooms in the UK. SMWS provides members with inspiring
experiences, content and exclusive access to a vast and unique range of
outstanding, expertly curated Scotch malt and other whiskies.

In January 2024, ASC acquired SCN which sources, curates and bottles
single-cask whiskies and other spirits selling both online and via traditional
retail channels to its following of over 10,000 whisky enthusiasts in the USA.
SCN also retails to key international whisky markets around the world.

Launched in the UK in late 2021, JGT has a focus on outstanding small batch
blended malt whiskies and other spirits, available both through
direct-to-consumer online sales and through traditional retail channels. The
award-winning brand has subsequently expanded into international markets.

With proven e-commerce reach and a growing family of brands, ASC is building a
portfolio of limited-edition and small-batch whisky and other spirits brands
for a global movement of discerning consumers - delivering revenue of £23.5
million in FY23, predominantly from outside the UK, with an expanding presence
in the other key global whisky markets including USA, China, Europe, Japan,
Australia and Taiwan.

ASC has a pioneering business model, a substantial and growing addressable
market presenting a long-term global opportunity and a strong and resilient
business primed to deliver growth.

 

 

 

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