REG - Artisanal Spirits Co - Launch of SMWS Vietnam

Artisanal SpiritsAnnouncement

16/06/2025 07:00

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RNS Number : 8777M  Artisanal Spirits Company PLC (The)  16 June 2025

16 June 2025

The Artisanal Spirits Company plc

("ASC" or the "Group")

 

Launch of SMWS Vietnam

 

New franchise launch in one of the world's top 10 markets for Ultra-Premium
Scotch Whisky

 

The Artisanal Spirits Company (AIM: ART), the owner of The Scotch Malt Whisky
Society ("SMWS"), the leading curator and provider of premium single cask
Scotch malt whisky and other spirits for sale primarily online to a discerning
global membership, is pleased to announce the successful launch of a new
franchise in Vietnam.

 

The launch of the franchise allows SMWS to serve members in one of the world's
top 10 markets for Ultra-Premium Scotch Whisky, based on value, with an
estimated total addressable market of $239 million (source: IWSR 2024). It
marks another milestone in the Group's strategic expansion in Asia,
complementing the more recent 2023 franchise launches in Korea and subsidiary
in Taiwan respectively, alongside the longer established China and Japan
subsidiaries.

 

Andrew Dane, CEO, commented:

"The addition of the new market in Vietnam further expands our footprint in
Asia and gives us direct access to one of the top 10 Ultra-Premium Scotch
whisky markets, helping us to capture demand for our unique combination of
Ultra-Premium and limited-edition whiskies and outstanding experiences and
knowledge."

 

Engage with The Artisanal Spirits Company management team directly by asking
questions, watching video
summaries and seeing what other shareholders have
to say. Navigate to our Interactive Investor hub here:
https://artisanal-spirits.com/s/d76418
(https://artisanal-spirits.com/s/d76418)

 

For further information, please contact:

 The Artisanal Spirits Company plc                       https://artisanal-spirits.com/s/d76418

                                                       (https://artisanal-spirits.com/s/d76418)
 Andrew Dane, Chief Executive Officer

 Billy McCarter, Chief Financial Officer
 Panmure Liberum Limited (Nominated Adviser and Broker)  Tel: +44 (0)20 3100 2222

 Dru Danford/ Edward Thomas/ John More
 Instinctif Partners (Financial PR)                      Tel: +44 (0)20 7457 2010/2073

 Justine Warren / Hannah Scott

About The Artisanal Spirits Company

ASC's purpose is to captivate a global community of whisky adventurers, by
creating and selling outstanding, limited-edition whiskies and experiences
around the world with an ambition to create a high quality, highly profitable
and cash generative, premium global business.

 

Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS), Single
Cask Nation (SCN) and J.G. Thomson (JGT). Owning over 18,000 casks primarily
comprising Single Malt Scotch Whisky, ASC's stock includes outstanding whisky
(and other spirits) from 150 different distilleries across 20 countries which
is sold to members both as individual bottles and whole casks.

 

With an established global presence in some 30 countries, SMWS operates a
direct-to-consumer model (90% of revenue) primarily through e-commerce, in
addition to four member rooms in the UK. SMWS provides members with inspiring
experiences, content and exclusive access to a vast and unique range of
outstanding, expertly curated Scotch malt and other whiskies.

 

In January 2024, ASC acquired SCN which sources, curates and bottles
single-cask whiskies and other spirits selling both online and via traditional
retail channels to its following of around 10,000 whisky enthusiasts in the
USA. SCN also retails to key international whisky markets around the world.

 

Launched in the UK in late 2021, JGT has a focus on outstanding small batch
blended malt whiskies and other spirits, available both through
direct-to-consumer online sales and through traditional retail channels. The
award-winning brand has subsequently expanded into international markets.

 

With proven e-commerce reach and a growing family of brands, ASC is building a
portfolio of limited-edition and small-batch whisky and other spirits brands
for a global movement of discerning consumers - delivering revenue of £23.6
million in FY24, predominantly from outside the UK, with an expanding presence
in the other key global whisky markets including USA, China, Europe, Japan,
Australia and Taiwan.

 

ASC has a substantial asset backing and is delivering profitable growth and
cash generation.

 

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