RCS - Artisanal Spirits Co - New Market Expansion Update

Artisanal SpiritsAnnouncement

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RNS Number : 2518V  Artisanal Spirits Company PLC (The)  14 August 2025

RNS Reach

 

The Artisanal Spirits Company plc

 

("The Artisanal Spirits Company", "ASC" or "the Group")

 

New Market Expansion Update

 

New Indian franchise signed following the recent Vietnam launch

SCN commences exports to Brazil

 

The Artisanal Spirits Company (AIM: ART), the creator of outstanding,
limited-edition whiskies and experiences around the world, and owner of The
Scotch Malt Whisky Society ("SMWS"), Single Cask Nation ("SCN"), J.G. Thomson
& Artisan Casks is pleased to announce an update regarding new market
expansion.

 

India Franchise

 

Further to the "Half Year Trading Update" announcement on 17 July 2025 that
ASC was progressing plans to launch a new franchise in India, and after a
rigorous review of options in the market, the Company is pleased to confirm
that the India franchise has now been signed with PNM Tech Beverages. Subject
to label registration being completed over the coming months, we expect to
dispatch ASC's first shipment of product to India in the coming months.

 

This demonstrates further progress in support of the Group's international
growth strategy, expansion into new markets and builds on SMWS' recent launch
in Vietnam earlier this year. It marks another milestone in the Group's
strategic expansion in Asia, complementing the more recent 2023 franchise
launches in Korea and subsidiary in Taiwan respectively, alongside the longer
established China and Japan subsidiaries. India is the largest global Scotch
Whisky market by volume(1). Whilst entry into the market is expected to
deliver marginal returns initially, we believe the long-term opportunity from
brand presence and strategy execution, alongside our experienced and
well-connected franchise partner, is an important area of future growth for
the business as the Indian whisky market further develops.

 

Additional SCN Markets

 

In addition, and across the broader Group, Single Cask Nation ("SCN") is
successfully expanding into new markets. SCN commenced exports to Brazil for
the first time in Q3-25, building on the addition of Denmark in H2-24. Brazil
is the world's 15(th) largest market for Ultra-Premium Whisky and is
demonstrating a growing appeal, with sales having more than doubled in the
last five years, now representing a $158m(2) Ultra-Premium whisky market (of
which 94% is Scotch).

 

 

1.     The Scotch Whisky Association (SWA) Scotch Whisky export data 2024

2.     IWSR

 

 

Andrew Dane, CEO of Artisanal Spirits Company, commented:

"We are continuing to build the SMWS business for the medium to longer term,
growing our global presence with entry into exciting new markets such as
India, as well as developing new opportunities for SCN, as we expand our
whisky fan club globally. The Indian market, in particular, presents exciting
potential for the Group over the medium to longer term and we are delighted to
welcome our new franchise partners, PNM Tech Beverages, to the wider SMWS
family. We remain confident that the actions we are taking stand us in good
stead to continue to deliver future growth."

 

14 August 2025

 

 

For further enquiries:

 The Artisanal Spirits Company plc                        https://artisanal-spirits.com/link/epJD6P

                                                        (https://artisanal-spirits.com/link/epJD6P)
 Andrew Dane, Chief Executive Officer

 Billy McCarter, Chief Financial Officer
 Panmure Liberum Limited (Nominated Adviser and Broker)   Tel: +44 (0) 20 3100 2222

 Dru Danford

 Edward Thomas

 John More

 Instinctif Partners (Financial PR)

 Justine Warren                                           Tel: +44 (0)20 7457 2010/2073

 Hannah Scott

 

About The Artisanal Spirits Company

ASC's purpose is to captivate a global community of whisky adventurers, by
creating and selling outstanding, limited-edition whiskies and experiences
around the world, with an ambition to create a high quality, highly profitable
and cash generative, premium global business.

Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS), Single
Cask Nation (SCN), J.G. Thomson (JGT) & Artisan Casks. Owning over 18,000
casks primarily comprising Single Malt Scotch Whisky, ASC's stock includes
outstanding whisky (and other spirits) from 150 different distilleries across
20 countries which is sold to members both as individual bottles and whole
casks.

With an established global presence in some 30 countries, SMWS operates a
direct-to-consumer model (90% of revenue) primarily through e-commerce, in
addition to four member rooms in the UK. SMWS provides members with inspiring
experiences, content and exclusive access to a vast and unique range of
outstanding, expertly curated Scotch malt and other whiskies.

In July 2025, ASC launched Artisan Casks, a luxury private cask programme
allowing private individuals the chance to purchase an individual cask of a
quality that allows for immediate bottling and joining a select network with a
discerning appreciation for finest craftsmanship and luxury experiences.

In January 2024, ASC acquired SCN which sources, curates and bottles
single-cask whiskies and other spirits selling both online and via traditional
retail channels to its following of over 10,000 whisky enthusiasts in the USA.
SCN also retails to key international whisky markets around the world.

Launched in the UK in late 2021, JGT has a focus on outstanding small batch
blended malt whiskies and other spirits, available both through
direct-to-consumer online sales and through traditional retail channels. The
award-winning brand has subsequently expanded into international markets.

With proven e-commerce reach and a growing family of brands, ASC is building a
portfolio of limited-edition and small-batch whisky and other spirits brands
for a global movement of discerning consumers - delivering revenue of £23.6
million in FY24, predominantly from outside the UK, with an expanding presence
in the other key global whisky markets including USA, China, Europe, Japan,
Australia and Taiwan.

ASC has a substantial asset backing and is delivering profitable growth and
cash generation.

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