RCS - artnet AG - Artnet hires Rob Baker

Artnet AGAnnouncement

02/08/2022 10:00

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RNS Number : 5955U  artnet AG  02 August 2022

 artnet AG / Key word(s): Personnel/Miscellaneous

artnet AG: Artnet hires Rob Baker, previously at the Museum of Modern Art
 (MoMA), to lead Marketing function

02.08.2022

The issuer is solely responsible for the content of this announcement.

Artnet hires Rob Baker, previously at the Museum of Modern Art (MoMA), to lead
 Marketing function

 ·      Rob Baker to lead Artnet's Marketing function as of August 2022,
 following on from his role as Director of Marketing and Creative Strategy at
 MoMA.

 ·      Baker was previously Chief Marketing Officer at Tate, and the
 Head of Marketing at the Barbican in London.

 ·      Baker to lead the team out of Artnet's new London Offices at
 Cromwell Place.

 New York/Berlin/London, August 2, 2022: Artnet, the world's leading platform
 for art market data and media, and the global online marketplace for fine art,
 is excited to announce that Rob Baker has joined as Senior Vice President of
 Marketing. Baker joins Artnet from the Museum of Modern Art (MoMA), where he
 led the Museum's marketing and creative strategy since 2017. An accomplished
 marketing leader in the art world, Baker has an established track-record of
 developing brands and driving commercial impact.

 "Artnet has been at the vanguard of shaping and developing the art market
 online, with incredible data, news and a marketplace to buy and sell artworks
 seamlessly. As Artnet enters an exciting new phase of growth and technical
 development, I'm thrilled to work with a superb team to bring new audiences to
 the platform and invite more people to bring art into their lives."  Baker
 commented about joining Artnet.

 In 2019, Baker oversaw the launch of MoMA's expansion, with record-breaking
 attendance results. He also executed a new digital marketing strategy,
 achieving the largest social media following in the sector, with +15 million
 followers globally.

 Prior to MoMA, Baker served as Chief Marketing Officer at Tate, leading
 marketing, membership, brand positioning and digital audience engagement for
 the group of four galleries. He drove all marketing and audience engagement
 strategies for the expansion of Tate Modern in 2016, achieving a
 record-breaking 6 million visitors annually, making it the UK's most popular
 visitor attraction. Baker previously served as Head of Marketing for the
 Barbican Center where he relaunched the Barbican membership scheme, increasing
 revenues by a record 85% year over year. He started his career in strategy
 roles for advertising and communications agencies in London.

 Baker will be leading Artnet's Marketing team out of the company's new London
 offices at Cromwell Place. Cromwell Place is a major new arts hub in the heart
 of London's Museum Quarter, providing offices, exhibition and events spaces,
 viewing rooms, art storage facilities, and more.

 Baker will be instrumental in developing Artnet's brand and global audience.

 "Rob brings a wealth of experience with him and will be an enormous asset to
 the team, we're thrilled to have him lead Artnet's marketing at this exciting
 time in the company's development," said artnet CEO Jacob Pabst.

 About Artnet

 Artnet has an unparalleled 55 million unique users annually, making it the
 largest global platform for fine art. Founded in 1989, Artnet has
 revolutionized the way people discover, research, and collect art today.
 Artnet's market data is a mission-critical resource for the art industry,
 encompassing more than 15 million auction results and AI- and ML-driven
 analytics providing an unparalleled level of transparency and insight into the
 art market. Artnet's marketplace connects leading galleries and auction houses
 with our global audience, offering a curated selection of over 250,000
 artworks for sale worldwide. Artnet Auctions, the pioneering online-only
 auction platform, offers unprecedented reach, liquidity, and efficiency.
 Artnet News covers the events, trends, and people shaping the global art
 market with up-to-the-minute analysis and expert commentary. It is the single
 most-read  news publication in the fine art industry, with a rapidly growing,
 and dedicated audience. Together, Artnet's broad synergistic product offering
 provides a comprehensive ecosystem that drives and informs the modern art
 market.

 Artnet AG is listed in the Prime Standard of the Frankfurt Stock Exchange, the
 segment with the highest transparency standards. The majority of operations
 are headquartered in New York at its  wholly-owned subsidiary, Artnet
 Worldwide Corporation, a New York based entity founded in 1989. Artnet
 Worldwide Corp. owns a London based subsidiary, Artnet UK Ltd.

 Further Investor-relations related news and publications can be found here:

 http://www.artnet.com/investor-relations/

 ISIN: DE000A1K0375

 LEI: 391200SHGPEDTRIC0X31

 Contact:

 Sophie Neuendorf

 sneuendorf@artnet.com

02.08.2022 Dissemination of a Corporate News, transmitted by DGAP - a service
 of EQS Group AG.

The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
 Financial/Corporate News and Press Releases.
 Archive at www.dgap.de

 Language:     English
 Company:      artnet AG
               Oranienstraße 164
               10969 Berlin
               Germany
 Phone:        +49 (0)30 20 91 78 -0
 Fax:          +49 (0)30 20 91 78 -29
 E-mail:       info@artnet.de
 Internet:     www.artnet.de
 ISIN:         DE000A1K0375
 WKN:          A1K037
 Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in
               Berlin, Dusseldorf, Stuttgart, Tradegate Exchange
 EQS News ID:  1410931

 

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