** Shares of Arvind Fashions ARVF.NS rise as much as 5% to 377.3 rupees,
highest level since Nov 2
** Brokerage Systematix Institutional Equities initiates stock with "buy"
rating; TP of 515 rupees
** Sustained product innovation, increased marketing spends helped ARVF
premiumise key brands - Systematix
** Expect ARVF to retain leadership in cash generation and EBITDA/PAT
growth, despite co's focus on profitable revenue growth raising fears of growth
slowing in near term
** Flags prolonged slowdown in demand, enhanced competition,
failure to scale up focus brands as key risks
** More than 493,000 shares change hands by 11:12 a.m. IST, 1.6x the 30-day
avg
** Stock up 8.6% YTD
(Reporting by Anisha Ajith in Bengaluru)
((anisha.ajith@thomsonreuters.com;))