Director/PDMR Shareholding
29 May 2026
ASOS Plc
Director/PDMR Shareholding
ASOS Plc (the "Company") announces that it has been notified by William Barker, Deputy Chair, that Camelot Capital Partners LLC, a PCA to William Barker, purchased a total of 105,470 ordinary shares of 3.5 pence each in the capital of the Company ("Shares") across the transactions set out below. Following the transactions, Camelot Capital Partners LLC holds 20,556,620 Shares.
This announcement is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Camelot Capital Partners LLC
2
Reason for the notification
a)
Position/status
PCA to William Barker (PDMR)
b)
Initial notification / Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
ASOS Plc
b)
Legal Entity Identifier
213800H8DBB8JSKDW630
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary Shares of 3.5 pence each
GB0030927254
b)
Nature of the transaction
Purchase of Shares
c)
Currency
GBP
d)
Price(s) and volume(s)
Price(s)
Volume(s)
2.293252
89,691
e)
Aggregated information
- Aggregated volume
- Price
- Aggregated total
89,691
2.293252
£205,684.07
f)
Date of the transaction
26 May 2026
g)
Place of the transaction
London Stock Exchange
1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Camelot Capital Partners LLC
2
Reason for the notification
a)
Position/status
PCA to William Barker (PDMR)
b)
Initial notification / Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
ASOS Plc
b)
Legal Entity Identifier
213800H8DBB8JSKDW630
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary Shares of 3.5 pence each
GB0030927254
b)
Nature of the transaction
Purchase of Shares
c)
Currency
GBP
d)
Price(s) and volume(s)
Price(s)
Volume(s)
2.580615
15,779
e)
Aggregated information
- Aggregated volume
- Price
- Aggregated total
15,779
2.580615
£40,719.52
f)
Date of the transaction
28 May 2026
g)
Place of the transaction
London Stock Exchange
For further information:
ASOS plc
Tel: 020 7756 1000
Alex Dent, Deputy Company Secretary
Website: www.asosplc.com/investors
Media:
Jonathan Sibun / Will Palfreyman, Teneo
Tel: 020 7353 4200
Background note
Founded in 2000, ASOS has 17m active customers in over 100 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
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