REG - ASOS PLC - ASOS announces Board changes

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Thu 07:01

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RNS Number : 3325T  ASOS PLC  31 July 2025

31 July 2025

 

ASOS plc

("ASOS" or the "Company")

ASOS announces Board changes

 

 

ASOS today announces the appointment of Natasja Laheij as Chair with effect
from FY25 year end results and the appointment of William Barker as Deputy
Chair effective immediately.

Jørgen Lindemann joined the ASOS Board in November 2021 and has served as
Chair since August 2022. Jørgen is also CEO of Viaplay Group. Jørgen has
decided to step down from the Board following an orderly handover period at
the end of his current term, with effect from FY25 year end results.

Natasja joined the ASOS Board in April 2023 as an Independent Non-Executive
Director ("NED"), serving as Chair of the Audit Committee, and as a member of
the Remuneration Committee, and was appointed as Senior Independent Director
in February 2024. Natasja has 30 years of experience in international
commercial & financial management across a range of sectors, including
e-commerce and technology, in B2C and B2B environments through her roles in
Deloitte Australia, Sony Ericsson, Apple, CFO Amazon Fashion Europe and CFO
Platforms and Devices Google EMEA. Natasja is currently Audit Chair of
Vandemoortele NV, a privately owned food producer, and is due to step down
from her position as Interim CFO at Personio, a privately owned HR SaaS
provider, by September 2025.

William joined the ASOS Board in September 2023 as Non-Executive Director and
is a member of the Nomination Committee. William is the Founder and CEO of
Camelot Capital Partners LLC ("Camelot Partners"), a California-based
investment company, and has experience founding, building, and turning around
digitally-enabled businesses. He is Co-Founder and Co-Executive Chairman of
Slate Auto, an electric-vehicle company based in Detroit; Co-Founder and
Partner of Re:Build Manufacturing, an industrial platform for next generation
manufacturing, and is Co-Founder and Executive Chairman of Tapi Carpets &
Floors, Europe's largest flooring retailer. William focuses on building
cultures and operations that scale long-term competitive advantage, whilst
driving high-quality capital allocation. As per his previous position, William
continues to waive his Board fees in full for this appointment.

The newly created Deputy Chair role is designed to support the Chair and the
Management Committee on strategy, culture and operational initiatives as
required.

Following Natasja's appointment as Chair, a process to appoint a new Chair of
the Audit Committee is underway and an announcement will be made as
appropriate in due course. Jose Manuel Martínez Gutiérrez, who joined the
ASOS Board as an independent NED in April 2023, will succeed Natasja as Senior
Independent Director.

 

José Antonio Ramos Calamonte, ASOS CEO, said:

 

"I would like to extend my deepest thanks to Jørgen, whose support has been
invaluable to ASOS throughout his tenure on the Board. I look forward to
working closely with Natasja given her extensive governance experience, and
with William given his knowledge of ASOS and operational expertise as we
continue to execute our strategy."

 

Jørgen Lindemann, ASOS Chair, said:

 

"It has been a privilege to serve on the ASOS Board over the last four years,
throughout an incredibly important period for the business. I have valued the
ASOS Board and Natasja, William and José's insights and oversight during this
time, and I am confident that we have the right leadership to deliver
sustainable, profitable growth."

 

For further information:

 ASOS
 plc
 Emily MacLeod, Head of Strategy & Investor Relations                                                                                                      Tel: 020 7756 1000

 Teneo
 Jonathan Sibun / Will Palfreyman                                                                                                                          Tel: 020 7353 4200

 

About ASOS

Founded in 2000, ASOS has 18m active customers in over 200 markets. We bring
fashion lovers around the world the best and most relevant fashion through our
unique own brands including ARRANGE, ASOS DESIGN, COLLUSION, Topshop, and
Topman, styled with the most exciting products from local and global partner
brands. With our expert in-house design team and agile and flexible commercial
model, including ASOS Fulfilment Services, Partner Fulfils, and Test &
React, we make the latest trends accessible to all and give customers the
confidence to be whoever they want to be.

 

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