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RNS Number : 6737N ASOS PLC 05 January 2026
5 January 2026
ASOS Plc
Director/PDMR Shareholding
ASOS Plc (the "Company") announces that it has been notified by William
Barker, Deputy Chair, that Camelot Capital Partners LLC, a PCA to William
Barker, purchased a total of 82,135 ordinary shares of 3.5 pence each in the
capital of the Company ("Shares") across the transactions set out below.
Following the transactions, Camelot Capital Partners LLC holds 18,473,399
Shares.
This announcement is made in accordance with UK Market Abuse Regulations
(Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the
European Union (Withdrawal) Act 2018).
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Camelot Capital Partners LLC
2 Reason for the notification
a) Position/status PCA to William Barker (PDMR)
b) Initial notification / Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name ASOS Plc
b) Legal Entity Identifier 213800H8DBB8JSKDW630
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of 3.5 pence each
Identification code
GB0030927254
b) Nature of the transaction Purchase of Shares
c) Currency GBP
d) Price(s) and volume(s) Price(s) Volume(s)
2.721469 10,224
e) Aggregated information
- Aggregated volume
- Price 10,224
- Aggregated total 2.721469
£27,824.30
f) Date of the transaction 29 December 2025
g) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Camelot Capital Partners LLC
2 Reason for the notification
a) Position/status PCA to William Barker (PDMR)
b) Initial notification / Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name ASOS Plc
b) Legal Entity Identifier 213800H8DBB8JSKDW630
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of 3.5 pence each
Identification code
GB0030927254
b) Nature of the transaction Purchase of Shares
c) Currency GBP
d) Price(s) and volume(s) Price(s) Volume(s)
2.755968 4,344
e) Aggregated information
- Aggregated volume
- Price 4,344
- Aggregated total 2.755968
£11,971.92
f) Date of the transaction 30 December 2025
g) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Camelot Capital Partners LLC
2 Reason for the notification
a) Position/status PCA to William Barker (PDMR)
b) Initial notification / Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name ASOS Plc
b) Legal Entity Identifier 213800H8DBB8JSKDW630
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of 3.5 pence each
Identification code
GB0030927254
b) Nature of the transaction Purchase of Shares
c) Currency GBP
d) Price(s) and volume(s) Price(s) Volume(s)
2.749915 62,040
e) Aggregated information
- Aggregated volume
- Price 62,040
- Aggregated total 2.749915
£170,604.73
f) Date of the transaction 31 December 2025
g) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities/person closely
associated
a) Name Camelot Capital Partners LLC
2 Reason for the notification
a) Position/status PCA to William Barker (PDMR)
b) Initial notification / Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name ASOS Plc
b) Legal Entity Identifier 213800H8DBB8JSKDW630
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares of 3.5 pence each
Identification code
GB0030927254
b) Nature of the transaction Purchase of Shares
c) Currency GBP
d) Price(s) and volume(s) Price(s) Volume(s)
2.782414 5,527
e) Aggregated information
- Aggregated volume
- Price 5,527
- Aggregated total 2.782414
£15,378.40
f) Date of the transaction 2 January 2026
g) Place of the transaction London Stock Exchange
For further information:
ASOS Tel: 020 7756 1000
plc
Alex Dent, Deputy Company Secretary
Website: www.asosplc.com/investors
Media:
Jonathan Sibun / Will Palfreyman, Teneo Tel: 020 7353 4200
Background note
Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring
fashion lovers around the world the best and most relevant fashion through our
unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and
Topman, styled with the most exciting products from local and global partner
brands. With our expert in-house design team and agile and flexible commercial
model, including ASOS Fulfilment Services, Partner Fulfils, and Test &
React, we make the latest trends accessible to all and give customers the
confidence to be whoever they want to be.
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