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REG - ASOS PLC - Director/PDMR Shareholding

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RNS Number : 6737N  ASOS PLC  05 January 2026

5 January 2026

 

ASOS Plc

Director/PDMR Shareholding

 

ASOS Plc (the "Company") announces that it has been notified by William
Barker, Deputy Chair, that Camelot Capital Partners LLC, a PCA to William
Barker, purchased a total of 82,135 ordinary shares of 3.5 pence each in the
capital of the Company ("Shares") across the transactions set out below.
 Following the transactions, Camelot Capital Partners LLC holds 18,473,399
Shares.

 

This announcement is made in accordance with UK Market Abuse Regulations
(Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the
European Union (Withdrawal) Act 2018).

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name                                                         Camelot Capital Partners LLC
 2   Reason for the notification
 a)  Position/status                                              PCA to William Barker (PDMR)
 b)  Initial notification / Amendment                             Initial notification
 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                          ASOS Plc
 b)  Legal Entity Identifier                                       213800H8DBB8JSKDW630
 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of 3.5 pence each

     Identification code

                                                                  GB0030927254
 b)  Nature of the transaction                                    Purchase of Shares
 c)  Currency                                                     GBP
 d)  Price(s) and volume(s)                                       Price(s)                    Volume(s)
     2.721469                                                                                 10,224

 e)  Aggregated information

     - Aggregated volume

     - Price                                                      10,224

     - Aggregated total                                           2.721469

                                                                  £27,824.30
 f)  Date of the transaction                                      29 December 2025
 g)  Place of the transaction                                     London Stock Exchange

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name                                                         Camelot Capital Partners LLC
 2   Reason for the notification
 a)  Position/status                                              PCA to William Barker (PDMR)
 b)  Initial notification / Amendment                             Initial notification
 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                          ASOS Plc
 b)  Legal Entity Identifier                                       213800H8DBB8JSKDW630
 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of 3.5 pence each

     Identification code

                                                                  GB0030927254
 b)  Nature of the transaction                                    Purchase of Shares
 c)  Currency                                                     GBP
 d)  Price(s) and volume(s)                                       Price(s)                    Volume(s)
     2.755968                                                                                 4,344

 e)  Aggregated information

     - Aggregated volume

     - Price                                                      4,344

     - Aggregated total                                           2.755968

                                                                  £11,971.92

 f)  Date of the transaction                                      30 December 2025
 g)  Place of the transaction                                     London Stock Exchange

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name                                                         Camelot Capital Partners LLC
 2   Reason for the notification
 a)  Position/status                                              PCA to William Barker (PDMR)
 b)  Initial notification / Amendment                             Initial notification
 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                          ASOS Plc
 b)  Legal Entity Identifier                                       213800H8DBB8JSKDW630
 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of 3.5 pence each

     Identification code

                                                                  GB0030927254
 b)  Nature of the transaction                                    Purchase of Shares
 c)  Currency                                                     GBP
 d)  Price(s) and volume(s)                                       Price(s)                    Volume(s)
     2.749915                                                                                 62,040

 e)  Aggregated information

     - Aggregated volume

     - Price                                                      62,040

     - Aggregated total                                           2.749915

                                                                  £170,604.73

 f)  Date of the transaction                                      31 December 2025
 g)  Place of the transaction                                     London Stock Exchange

 

 

 1   Details of the person discharging managerial responsibilities/person closely
     associated
 a)  Name                                                         Camelot Capital Partners LLC
 2   Reason for the notification
 a)  Position/status                                              PCA to William Barker (PDMR)
 b)  Initial notification / Amendment                             Initial notification
 3   Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                                          ASOS Plc
 b)  Legal Entity Identifier                                       213800H8DBB8JSKDW630
 4   Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of 3.5 pence each

     Identification code

                                                                  GB0030927254
 b)  Nature of the transaction                                    Purchase of Shares
 c)  Currency                                                     GBP
 d)  Price(s) and volume(s)                                       Price(s)                    Volume(s)
     2.782414                                                                                 5,527

 e)  Aggregated information

     - Aggregated volume

     - Price                                                      5,527

     - Aggregated total                                           2.782414

                                                                  £15,378.40

 f)  Date of the transaction                                      2 January 2026
 g)  Place of the transaction                                     London Stock Exchange

 

For further information:

 ASOS                                                                                                                                                      Tel: 020 7756 1000
 plc
 Alex Dent, Deputy Company Secretary

 Website: www.asosplc.com/investors

   Media:
   Jonathan Sibun / Will Palfreyman, Teneo                                                                                                                  Tel: 020 7353 4200

 

Background note

Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring
fashion lovers around the world the best and most relevant fashion through our
unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and
Topman, styled with the most exciting products from local and global partner
brands. With our expert in-house design team and agile and flexible commercial
model, including ASOS Fulfilment Services, Partner Fulfils, and Test &
React, we make the latest trends accessible to all and give customers the
confidence to be whoever they want to be.

 

 

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