UK's ASOS surges as H1 profit jumps 50%

Asos

25/03/2026 08:30

** British online retailer ASOS ASOS.L shares up 14.4% at 242.5 pence; on track for biggest one-day percentage gain since November 2025

** Co posts 50% year-over-year increase in adjusted core profit for H1 2026

** Reiterates FY2026 profit forecast of 150 million pounds - 180 million pounds ($201.16 million-$241.40 million)

** ASOS H1 gross merchandise value (GMV) down 9% year-over-year

** YTD, stock down ~17.6%

($1 = 0.7457 pounds)

($1 = 0.7457 pounds)

 (Reporting by Rishab Shaju in Bengaluru)

 ((Rishab.shaju@thomsonreuters.com ; +91 9048142177))