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REG - AT & T Inc. - 1st Quarter Results <Origin Href="QuoteRef">T.N</Origin> - Part 3

- Part 3: For the preceding part double click  ID:nRSP3835Yb 

                                                                        
 Segment operating expenses                                                                                         
 Operations and support                                      10,802             11,073                     (2.4  )  
 Depreciation and amortization                               2,508              2,342                      7.1      
 Total Segment Operating Expenses                            13,310             13,415                     (0.8  )  
 Segment Operating Income                                    4,299              4,142                      3.8      
 Equity in Net Income (Loss) of Affiliates                   -                  -                          -        
 Segment Contribution                         $              4,299           $  4,142                      3.8   %  
 
 
23 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
 The following table highlights other key measures of performance for the Business Solutions segment:                                                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                           First Quarter          
                                                                                                                                                                                                                                                                                                           2016                      2015    PercentChange           
 (in 000s)                                                                                                                                                                                                                                                                                                 
 Business Wireless Subscribers                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                              
 Postpaid                                                                                                                                                                                                                                                                                                                 48,844             45,959                    6.3    %      
 Reseller                                                                                                                                                                                                                                                                                                                 64                 14                        -             
 Connected devices 1                                                                                                                                                                                                                                                                                                      26,863             20,972                    28.1          
 Total Business Wireless Subscribers                                                                                                                                                                                                                                                                                      75,771             66,945                    13.2          
                                                                                                                                                                                                                                                                                                                                                                                     
 Business Wireless Net Additions 2                                                                                                                                                                                                                                                                                                                                                   
 Postpaid                                                                                                                                                                                                                                                                                                                 133                297                       (55.2  )      
 Reseller                                                                                                                                                                                                                                                                                                                 (22     )          3                         -             
 Connected devices 1                                                                                                                                                                                                                                                                                                      1,578              1,024                     54.1          
 Business Wireless Net Subscriber Additions                                                                                                                                                                                                                                                                               1,689              1,324                     27.6          
                                                                                                                                                                                                                                                                                                                                                                                     
 Business Wireless Postpaid Churn 2, 3                                                                                                                                                                                                                                                                                    1.02%              0.90%            12 BP           
                                                                                                                                                                                                                                                                                                                                                                                     
 Business IP Broadband Connections                                                                                                                                                                                                                                                                                        928                849                       9.3           
 Business IP Broadband Net Additions                                                                                                                                                                                                                                                                                      17                 27                        (37.0  ) %    
 1 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                      
 2 Excludes migrations between AT&T segments and/or subscriber categories and acquisition-related additions during the period.                                                                                                                                                                             
 3 Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. The churn rate for the period is equal to the average of the churn rate for each month of that period.    
 
 
Operating revenues increased $52, or 0.3%, in the first quarter of 2016. Revenue growth was driven by wireless service
revenues and increased fixed strategic business services. Revenue increases were partially offset by continued declines in
our legacy voice and data products, lower equipment revenue and foreign exchange pressures. 
 
Wireless service revenues increased $340, or 4.5%, in the first quarter of 2016. The revenue increase is primarily due to
customer migrations from our Consumer Mobility segment and reflects smartphone and tablet gains. 
 
At March 31, 2016, we served 75.8 million subscribers, an increase of 13.2% from the prior year. Postpaid subscribers
increased 6.3% from the prior year reflecting the addition of new customers as well as migrations from our Consumer
Mobility segment, partially offset by continuing competitive pressures in the industry. Connected devices, which have lower
average revenue per average subscriber (ARPU) and churn, increased 28.1% from the prior year reflecting growth in business
customers using tracking, monitoring and other sensor-embedded devices on their equipment. 
 
The effective management of subscriber churn is critical to our ability to maximize revenue growth and to maintain and
improve margins. In the first quarter, business wireless postpaid churn increased to 1.02% in 2016 from 0.90% in 2015. 
 
Fixed strategic services revenues increased $237, or 9.3%, in the first quarter of 2016. Our revenues, which were
negatively impacted by foreign exchange rates, increased in the first quarter of 2016 due to increases in: Ethernet of $65,
AT&T Dedicated Internet (formally known as Ethernet access to Managed Internet Services) of $54, U-verse services of $50,
and VPN of $26. 
 
24 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Legacy wired voice and data service revenues decreased $416, or 8.8%, in the first quarter of 2016. Traditional data
revenues in the first quarter of 2016 decreased $229 and long-distance and local voice revenues decreased $183. The
decreases were primarily due to lower demand as customers continue to shift to our more advanced IP-based offerings or our
competitors. 
 
Other service and equipment revenues increased $13, or 1.5%, in the first quarter of 2016. Other service revenues include
project-based revenue, which is nonrecurring in nature, as well as revenues from other managed services, outsourcing,
government professional service and customer premises equipment. 
 
Wireless equipment revenues decreased $122, or 6.4%, in the first quarter of 2016. The decrease in equipment revenues
resulted from a decrease in handsets sold to postpaid customers and increased promotional activities during the quarter.
The decreases were partially offset by an increase in purchases of devices on installment payment agreements rather than
the device subsidy model. 
 
Operations and support expenses decreased $271, or 2.4%, in the first quarter of 2016. Operations and support expenses
consist of costs incurred to provide our products and services, including costs of operating and maintaining our networks
and personnel costs, such as compensation and benefits. 
 
The first quarter decrease was primarily due to declines of $170 in wireless equipment and $161 in wireless commissions
costs, reflecting a decrease in sale volumes and upgrade transactions, as well as lower average commission rates. Access
costs also declined $59, resulting from lower interconnect and roaming costs. Partially offsetting these decreases were
higher advertising expenses, wireless handset insurance claims and bad debt expense driven by a higher AT&T Next SM  (AT&T
Next) subscriber base. 
 
Depreciation expense increased $166, or 7.1%, in first quarter of 2016. The increases were primarily due to ongoing capital
spending for network upgrades and expansion, partially offset by fully depreciated assets. 
 
Operating income increased $157, or 3.8%, in the first quarter of 2016. Our Business Solutions segment operating income
margin in the first quarter increased from 23.6% in 2015 to 24.4% in 2016. Our Business Solutions EBITDA margin in the
first quarter increased from 36.9% in 2015 to 38.7% in 2016. 
 
 Entertainment Group                                                                                     
 Segment Results                                                                                         
                                              First Quarter          
                                              2016                     2015            Percent Change    
                                            
 Segment operating revenues                 
                                                                                                       
 Video entertainment                          $              8,904           $  1,871                      -         
 High-speed Internet                                         1,803              1,553                      16.1      
 Legacy voice and data services                              1,313              1,612                      (18.5  )  
 Other service and equipment                                 638                624                        2.2       
 Total Segment Operating Revenues                            12,658             5,660                      -         
                                                                                                                     
 Segment operating expenses                                                                                          
 Operations and support                                      9,578              4,859                      97.1      
 Depreciation and amortization                               1,488              1,065                      39.7      
 Total Segment Operating Expenses                            11,066             5,924                      86.8      
 Segment Operating Income (Loss)                             1,592              (264)                      -         
 Equity in Net Income (Loss) of Affiliates                   3                  (6)                        -         
 Segment Contribution                         $              1,595           $  (270)                      -         
 
 
25 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
The following table highlights other key measures of performance for the Entertainment Group segment: 
 
                                            First Quarter          
                                            2016                      2015            PercentChange    
 (in 000s)                                
 Video Connections                        
                                                                                                     
 Satellite                                                 20,112             -                          -           
 U-verse                                                   5,232              5,969                      (12.3  )    
 Total Video Connections                                   25,344             5,969                      -           
                                                                                                                     
 Video Net Additions                                                                                                 
 Satellite                                                 328                -                          -           
 U-verse                                                   (382    )          49                         -           
 Net Video Additions                                       (54     )          49                         -           
                                                                                                                     
 Broadband Connections                                                                                               
 IP                                                        12,542             11,796                     6.3         
 DSL                                                       1,749              2,741                      (36.2  )    
 Total Broadband Connections                               14,291             14,537                     (1.7   )    
                                                                                                                     
 Broadband Net Additions                                                                                             
 IP                                                        186                413                        (55.0  )    
 DSL                                                       (181    )          (320    )                  43.4        
 Net Broadband Additions                                   5                  93                         (94.6  )    
                                                                                                                     
 Retail Consumer Switched Access Lines                     6,888              8,660                      (20.5  )    
 U-verse Consumer VoIP Connections                         5,225              5,009                      4.3         
 Total Retail Consumer Voice Connections                   12,113             13,669                     (11.4  ) %  
                                                                   
 
 
Operating revenues increased $6,998 in the first quarter of 2016, largely due to our acquisition of DIRECTV in the third
quarter of 2015. Also contributing to the increase was continued strong growth in consumer IP broadband, which more than
offset lower revenues from legacy voice and data products. 
 
Video entertainment revenues increased $7,033 in the first quarter of 2016. The first quarter increase was primarily
related to our acquisition of DIRECTV. We are now focusing our sales efforts on satellite service as there are lower
content costs for satellite subscribers. U-verse video revenue was flat in the first quarter of 2016, primarily due to a
12.3% decrease in U-verse video connections, when compared to 2015. 
 
High-speed Internet revenues increased $250, or 16.1%, in the first quarter of 2016. When compared to 2015, IP broadband
connections increased 6.3%, to 12.5 million connections at March 31, 2016; however, first quarter net additions were lower
due to fewer U-verse sales promotions in the year. The churn of video customers also contributed to lower net additions as
a portion of those video subscribers also choose to disconnect their IP broadband service. 
 
Legacy voice and data service revenues decreased $299, or 18.5%, in the first quarter of 2016. At March 31, 2016, legacy
voice and data services represented approximately 10% of our total Entertainment Group revenue, and reflect a decrease of
$179 in long-distance and local voice revenues, and $120 in traditional data revenues. The decreases reflect our continued
migration of customers to our more advanced IP-based offerings or to competitors. At March 31, 2016, approximately 12% of
our broadband connections were DSL compared to nearly 19% at March 31, 2015. 
 
26 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Operations and support expenses increased $4,719, or 97.1%, in the first quarter of 2016. Operations and support expenses
consist of costs incurred to provide our products and services, including costs of operating and maintaining our networks
and providing video content, as well as personnel charges for compensation and benefits. 
 
The first quarter increase was primarily due to our acquisition of DIRECTV in the third quarter of 2015, which increased
our first quarter Entertainment Group expenses by $4,823. The DIRECTV related increases were primarily due to the
recognition of additional content costs for satellite subscribers, customer support and service related charges and
advertising expenses. 
 
Partially offsetting the increased expenses were lower employee charges resulting from ongoing workforce reductions and our
focus on cost initiatives. 
 
Depreciation expense increased $423, or 39.7%, in the first quarter of 2016. The increase was primarily due to our
acquisition of DIRECTV and ongoing capital spending for network upgrades and expansion, partially offset by fully
depreciated assets. 
 
Operating income increased $1,856 in the first quarter of 2016. Our Entertainment Group segment operating income margin
increased from (4.7)% in 2015 to 12.6% in 2016. Our Entertainment Group segment EBITDA margin in the first quarter
increased from 14.2% in 2015 to 24.3% in 2016. 
 
 Consumer Mobility                                                                                     
 Segment Results                                                                                       
                                              First Quarter         
                                              2016                    2015            PercentChange    
                                            
 Segment operating revenues                 
                                                                                                     
 Service                                      $              6,943          $  7,297                     (4.9   ) %  
 Equipment                                                   1,385             1,481                     (6.5   )    
 Total Segment Operating Revenues                            8,328             8,778                     (5.1   )    
                                                                                                                     
 Segment operating expenses                                                                                          
 Operations and support                                      4,912             5,541                     (11.4  )    
 Depreciation and amortization                               922               1,002                     (8.0   )    
 Total Segment Operating Expenses                            5,834             6,543                     (10.8  )    
 Segment Operating Income                                    2,494             2,235                     11.6        
 Equity in Net Income (Loss) of Affiliates                   -                 -                         -           
 Segment Contribution                         $              2,494          $  2,235                     11.6   %    
 
 
27 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
 The following table highlights other key measures of performance for the Consumer Mobility segment:                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                                           First Quarter          
                                                                                                                                                                                                                                                                                                           2016                     2015            PercentChange    
 (in 000s)                                                                                                                                                                                                                                                                                               
 Consumer Mobility Subscribers                                                                                                                                                                                                                                                                           
                                                                                                                                                                                                                                                                                                                                                                   
 Postpaid                                                                                                                                                                                                                                                                                                                 28,294            30,216                         (6.4   ) %  
 Prepaid                                                                                                                                                                                                                                                                                                                  12,171            10,037                         21.3        
 Branded                                                                                                                                                                                                                                                                                                                  40,465            40,253                         0.5         
 Reseller                                                                                                                                                                                                                                                                                                                 13,313            13,581                         (2.0   )    
 Connected devices 1                                                                                                                                                                                                                                                                                                      896               993                            (9.8   )    
 Total Consumer Mobility Subscribers                                                                                                                                                                                                                                                                                      54,674            54,827                         (0.3   )    
                                                                                                                                                                                                                                                                                                                                                                                       
 Consumer Mobility Net Additions 2                                                                                                                                                                                                                                                                                                                                                     
 Postpaid                                                                                                                                                                                                                                                                                                                 (4)               144                            -           
 Prepaid                                                                                                                                                                                                                                                                                                                  500               98                             -           
 Branded Net Additions                                                                                                                                                                                                                                                                                                    496               242                            -           
 Reseller                                                                                                                                                                                                                                                                                                                 (378)             (269)                          (40.5  )    
 Connected devices 1                                                                                                                                                                                                                                                                                                      (26)              (79)                           67.1        
 Consumer Mobility Net Subscriber Additions                                                                                                                                                                                                                                                                               92                (106)                          -           
                                                                                                                                                                                                                                                                                                                                                                                       
 Total Churn 2, 3                                                                                                                                                                                                                                                                                                         2.11%             2.04%                    7 BP         
 Postpaid Churn 2, 3                                                                                                                                                                                                                                                                                                      1.24%             1.20%                    4 BP         
 1 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                    
 2 Excludes migrations between AT&T segments and/or subscriber categories and acquisition-related additions during the period.                                                                                                                                                                           
 3 Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. The churn rate for the period is equal to the average of the churn rate for each month of that period.  
 
 
Operating Revenues decreased $450, or 5.1%, in the first quarter of 2016. Decreased revenues reflect declines in postpaid
service revenues due to customers choosing Mobile Share plans and migrating to our Business Solutions segment, partially
offset by higher prepaid service revenues. Our business wireless offerings allow for individual subscribers to purchase
wireless services through employer-sponsored plans for a reduced price. The migration of these subscribers to the Business
Solutions segment negatively impacted our consumer postpaid subscriber total and service revenue growth. 
 
Service revenue decreased $354, or 4.9%, in the first quarter of 2016. The decrease was largely due to a $516 decline from
postpaid customers continuing to shift to no-device-subsidy plans, which allow for discounted monthly service charges under
our Mobile Share plans and the migration of subscribers to Business Solutions. Without the migration of customers to
Business Solutions, postpaid wireless revenues would have decreased approximately 4.2%. The decrease was partially offset
by a $204 increase in prepaid service revenues, which includes services sold under the Cricket brand. 
 
Equipment revenue decreased $96, or 6.5%, in the first quarter of 2016. The decrease in equipment revenues resulted from a
decrease in handsets sold to postpaid customers and increased promotional activities, partially offset by an increase in
handsets sold to prepaid customers and devices purchased on installment payment agreements rather than the device subsidy
model. 
 
Operations and support expenses decreased $629, or 11.4%, in the first quarter of 2016. Operations and support expenses
consist of costs incurred to provide our products and services, including costs of operating and maintaining our networks
and personnel expenses, such as compensation and benefits. 
 
28 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Decreased operations and support expenses in the first quarter were primarily due to the following: 
 
 ·  Selling and commission expenses decreased $205 primarily due to lower sales volumes and lower average commission rates, including those paid under the AT&T Next program, combined with fewer upgrade transactions.  
 
 
 ·  Equipment costs decreased $120 primarily due to a decrease in postpaid handset volumes partially offset by the sale of more devices to prepaid subscribers.  
 
 
 ·  Network costs decreased $115 primarily due to lower interconnect costs resulting from our ongoing network transition to more efficient Ethernet/IP-based technologies.  
 
 
 ·  Other administrative expenses decreased $73 primarily due to lower technology and development costs.  
 
 
Depreciation expense decreased $80, or 8.0%, in the first quarter of 2016. The decrease was primarily due to fully
depreciated assets, partially offset by the ongoing capital spending for network upgrades and expansion. 
 
Operating income increased $259, or 11.6%, in the first quarter of 2016. Our Consumer Mobility segment operating income
margin increased from 25.5% in 2015 to 29.9% in 2016. Our Consumer Mobility EBITDA margin increased from 36.9% in 2015 to
41.0% in 2016. 
 
 International                                                                                 
 Segment Results                                                                               
                                       First Quarter         
                                       2016                    2015           PercentChange    
 Segment operating revenues                                                                    
 Video entertainment                   $              1,130          $  -                        -    
 Wireless                                             455               215                      -    
 Equipment                                            82                21                       -    
 Total Segment Operating Revenues                     1,667             236                      -    
                                                                                                      
 Segment operating expenses                                                                           
 Operations and support                               1,588             218                      -    
 Depreciation and amortization                        277               28                       -    
 Total Segment Operating Expenses                     1,865             246                      -    
 Segment Operating Income (Loss)                      (198)             (10)                     -    
 Equity in Net Income of Affiliates                   14                -                        -    
 Segment Contribution                  $              (184)          $  (10)                     -    
 
 
29 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
The following table highlights other key measures of performance for the International segment: 
 
                                                     First Quarter          
                                                                                              Percent    
 (in 000s)                                           2016                      2015           Change     
 Mexican Wireless Subscribers                                                                            
 Postpaid                                                           4,405              1,646               -         
 Prepaid                                                            4,445              3,590               23.8      
 Branded                                                            8,850              5,236               69.0      
 Reseller                                                           363                492                 (26.2  )  
 Total Mexican Wireless Subscribers                                 9,213              5,728               60.8      
 Mexican Wireless Net Additions                                                                                      
 Postpaid                                                           116                -                   -         
 Prepaid                                                            450                -                   -         
 Branded Net Additions                                              566                -                   -         
 Reseller                                                           (37     )          -                   -         
 Mexican Wireless Net Subscriber Additions                          529                -                   -         
                                                                                                                     
 Latin America Satellite Subscribers                                                                                 
 PanAmericana                                                       7,094              -                   -         
 SKY Brazil                                                         5,342              -                   -         
 Total Latin America Satellite Subscribers                          12,436             -                   -         
 Latin America Satellite Net Additions                                                                               
 PanAmericana                                                       28                 -                   -         
 SKY Brazil                                                         (101    )          -                   -         
 Latin America Satellite Net Subscriber Additions                   (73     )          -                   -         
 
 
Operating Results 
 
Our International segment consists of the Latin American operations acquired in our July 2015 acquisition of DIRECTV as
well as the Mexican wireless operations acquired earlier in 2015 (see Note 7). Video entertainment services are provided to
primarily residential customers using satellite technology. Our international subsidiaries conduct business in their local
currency and operating results are converted to U.S. dollars using official exchange rates. Our International segment is
subject to foreign currency fluctuations. 
 
Operating revenues increased $1,431, with $1,130 in video services in Latin America and $301 attributable to additional
wireless revenues in Mexico. 
 
Operations and support expenses increased $1,370 and consist of costs incurred to provide our products and services,
including costs of operating and maintaining our networks and providing video content, as well as personnel expenses, such
as compensation and benefits. 
 
Depreciation expense increased $249 in 2016. The increase was primarily due to the acquisition of DIRECTV and the Nextel
Mexico wireless property. 
 
Operating income decreased $188. Our International segment operating income margin in the first quarter was (11.9)% for
2016, compared to (4.2)% for 2015. Our International EBITDA margin in the first quarter was 4.7% for 2016 and 7.6% for
2015. 
 
30 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Supplemental Operating Information 
 
As a supplemental discussion of our operating results, for comparison purposes, we are providing a view of our combined
domestic wireless operations (AT&T Mobility). 
 
 AT&T Mobility Results                                                                       
                                  First Quarter          
                                  2016                     2015             PercentChange    
                                
 Operating revenues             
                                                                                           
 Service                          $              14,798          $  14,812                     (0.1  ) %  
 Equipment                                       3,156              3,374                      (6.5  )    
 Total Operating Revenues                        17,954             18,186                     (1.3  )    
                                                                                                          
 Operating expenses                                                                                       
 Operations and support                          10,624             11,472                     (7.4  )    
 EBITDA                                          7,330              6,714                      9.2        
 Depreciation and amortization                   2,056              2,005                      2.5        
 Total Operating Expenses                        12,680             13,477                     (5.9  )    
 Operating Income                 $              5,274           $  4,709                      12.0  %    
 
 
31 
 
AT&T INC. 
 
MARCH 31, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
 The following table highlights other key measures of performance for AT&T Mobility:                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                           First Quarter           
                                                                                                                                                                                                                                                                                                           2016                      2015             PercentChange    
 (in 000s)                                                                                                                                                                                                                                                                                               
 Wireless Subscribers 1                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                     
 Postpaid smartphones                                                                                                                                                                                                                                                                                                     58,258             57,157                          1.9    %  
 Postpaid feature phones and data-centric devices                                                                                                                                                                                                                                                                         18,880             19,018                          (0.7   )  
 Postpaid                                                                                                                                                                                                                                                                                                                 77,138             76,175                          1.3       
 Prepaid                                                                                                                                                                                                                                                                                                                  12,171             10,037                          21.3      
 Branded                                                                                                                                                                                                                                                                                                                  89,309             86,212                          3.6       
 Reseller                                                                                                                                                                                                                                                                                                                 13,378             13,595                          (1.6   )  
 Connected devices 2                                                                                                                                                                                                                                                                                                      27,758             21,965                          26.4      
 Total Wireless Subscribers                                                                                                                                                                                                                                                                                               130,445            121,772                         7.1       
                                                                                                                                                                                                                                                                                                                                                                                       
 Net Additions 3                                                                                                                                                                                                                                                                                                                                                                       
 Postpaid                                                                                                                                                                                                                                                                                                                 129                441                             (70.7  )  
 Prepaid                                                                                                                                                                                                                                                                                                                  500                98                              -         
 Branded Net Additions                                                                                                                                                                                                                                                                                                    629                539                             16.7      
 Reseller                                                                                                                                                                                                                                                                                                                 (400)              (266)                           (50.4  )  
 Connected devices 2                                                                                                                                                                                                                                                                                                      1,552              945                             64.2      
 Net Subscriber Additions                                                                                                                                                                                                                                                                                                 1,781              1,218                           46.2      
 Branded Smartphones                                                                                                                                                                                                                                                                                                      68,271             64,047                          6.6       
 Mobile Share connections                                                                                                                                                                                                                                                                                                 59,372             55,581                          6.8       
 Smartphones under our installment program at end of period                                                                                                                                                                                                                                                               28,548             18,540                          54.0      
 Smartphones sold under our installment program during period                                                                                                                                                                                                                                                             4,135              4,065                           1.7    %  
                                                                                                                                                                                                                                                                                                                                                                                       
 Total Churn 4                                                                                                                                                                                                                                                                                                            1.42%              1.40%                     2 BP         
 Branded Churn 4                                                                                                                                                                                                                                                                                                          1.63%              1.59%                     4 BP         
 Postpaid Churn 4                                                                                                                                                                                                                                                                                                         1.10%              1.02%                     8 BP         
 1 Represents 100% of AT&T Mobility wireless subscribers.                                                                                                                                                                                                                                                
 2 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                    
 3 Excludes acquisition-related additions during the period.                                                                                                                                                                                                                                             
 4 Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. The churn rate for the period is equal to the average of the churn rate for each month of that period.  
 
 
Operating income increased $565, or 12.0%, in the first quarter of 2016. The operating income margin of AT&T Mobility
increased from 25.9% in 2015 to 29.4% in 2016. AT&T Mobility's EBITDA margin increased from 36.9% in 2015 to 40.8% in 2016.
AT&T Mobility's EBITDA service margin increased from 45.3% in 2015 to 49.5% in 2016. (EBITDA service margin is operating
income before depreciation and amortization, divided by total service revenues.) 
 
Subscriber Relationships 
 
As the wireless industry continues to mature, we believe that future wireless growth will increasingly depend on our
ability to offer innovative services, plans and devices and a wireless network that has sufficient spectrum and capacity to
support these innovations on as broad a geographic basis as possible. To attract and retain subscribers in a maturing
market, we have launched a wide variety of plans, including Mobile Share and AT&T Next. Additionally, in the first quarter
of 2016, we introduced an integrated offer that 

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