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REG - AT & T Inc. - 3Q16 10-Q <Origin Href="QuoteRef">T.N</Origin> - Part 4

- Part 4: For the preceding part double click  ID:nRSQ5061Pc 

            172                       (9.3  )          396                         802          (50.6  )    
 DSL                                                                            (161  )                       (278)                     42.1             (506    )                   (922)        45.1        
 Net Broadband Additions                                                        (5    )                       (106)                     95.3  %          (110    )                   (120)        8.3    %    
 1  Excludes acquisition-related additions during the period.  
 
 
Operating revenues increased $1,862, or 17.1%, in the third quarter and $15,789, or 70.8%, for the first nine months of
2016, largely due to our acquisition of DIRECTV in the third quarter of 2015. Also contributing to the increases was
continued growth in consumer IP broadband, which offset lower revenues from legacy voice and data products. 
 
As consumers continue to demand more mobile access to video, we have launched streaming access to our subscribers,
including mobile access for existing satellite and U-verse subscribers. We also have created an option for customers to
access most video programming on a mobile device while awaiting home installation of their video service ("walk out and
watch"). At September 30, 2016, we had approximately 100,000 "walk out and watch" individuals and approximately 70% of such
individuals complete the installation process and become subscribers. In the fourth quarter, we will launch our newest
video streaming option that does not require either satellite or U-verse service (commonly called "Over the Top" service). 
 
Video entertainment revenues increased $1,864, or 26.0%, in the third quarter and $15,869 for the first nine months of
2016, primarily related to our acquisition of DIRECTV. We are now focusing our sales efforts on satellite service as there
are lower content costs for satellite subscribers. U-verse video revenue was lower in the third quarter and the first nine
months of 2016, primarily due to a 22.9% decrease in U-verse video connections, when compared to 2015. At September 30,
2016, more than 80% of our video subscribers were on the DIRECTV platform. 
 
High-speed internet revenues increased $207, or 12.3%, in the third quarter and $701, or 14.4%, for the first nine months
of 2016. When compared to 2015, IP broadband subscribers increased 4.7%, to 12.8 million subscribers at September 30, 2016;
however, third quarter and year-to-date net additions were lower due to fewer U-verse sales promotions in the year. The
churn of video customers also contributed to lower net additions, as a portion of these video subscribers also chose to
disconnect their IP broadband service. 
 
Legacy voice and data service revenues decreased $251, or 17.7%, in the third quarter and $822, or 18.1%, for the first
nine months of 2016. For the period ended September 30, 2016, legacy voice and data services represented approximately 10%
of our total Entertainment Group revenue compared to 13% at September 30, 2015, and reflect decreases of $149 and $489 in
local voice and long-distance, and $102 and $333 in traditional data revenues. The decreases reflect the continued
migration of customers to our more advanced IP-based offerings or to competitors. At September 30, 2016, approximately 10%
of our broadband connections were DSL compared to nearly 15% at September 30, 2015. 
 
Operations and support expenses increased $1,278, or 15.1%, in the third quarter and $10,653, or 58.5%, for the first nine
months of 2016. Operations and support expenses consist of costs incurred to provide our products and services, including
costs of operating and maintaining our networks and providing video content, as well as personnel charges for compensation
and benefits. 
 
Increased expenses were primarily due to our acquisition of DIRECTV, which increased our third quarter and year-to-date
Entertainment Group expenses by $1,457 and $11,380. The DIRECTV related third quarter and year-to-date increases were
primarily due to the recognition of additional content costs for satellite subscribers, customer support and service
related charges and advertising expenses. Partially offsetting these increases were lower employee charges resulting from
ongoing workforce reductions and our focus on cost initiatives. 
 
32 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
In the fourth quarter, margins will be pressured by a full quarter of NFL Sunday Ticket costs, annual content cost
increases and start-up costs for DIRECTV NOW. 
 
Depreciation expenses increased $115, or 8.3%, in the third quarter and $962, or 27.3%, for the first nine months of 2016.
The increases were primarily due to our acquisition of DIRECTV and ongoing capital spending for network upgrades and
expansion, partially offset by fully depreciated assets. 
 
Operating income increased $469, or 46.0%, in the third quarter and $4,174 for the first nine months of 2016. Our
Entertainment Group segment operating income margin in the third quarter increased from 9.4% in 2015 to 11.7% in 2016, and
for the first nine months increased from 2.5% in 2015 to 12.4% in 2016. Our Entertainment Group segment EBITDA margin in
the third quarter increased from 22.2% in 2015 to 23.5% in 2016, and the first nine months increased from 18.3% in 2015 to
24.2% in 2016. 
 
 Consumer Mobility                                                                                                                                                   
 Segment Results                                                                                                                                                     
                                       Third Quarter           Nine-Month Period     
                                       2016                    2015                         PercentChange      2016        2015            PercentChange             
                                       
 Segment operating revenues          
                                                                                                                                                             
 Service                               $              6,914                       $  7,363                     (6.1  )%    $     20,805                   $  22,019        (5.5  )%    
 Equipment                                            1,353                          1,421                     (4.8  )           3,976                       4,298         (7.5  )     
 Total Segment Operating Revenues                     8,267                          8,784                     (5.9  )           24,781                      26,317        (5.8  )     
                                                                                                                                                                                       
 Segment operating expenses                                                                                                                                                            
 Operations and support                               4,751                          5,065                     (6.2  )           14,343                      15,808        (9.3  )     
 Depreciation and amortization                        944                            976                       (3.3  )           2,798                       2,912         (3.9  )     
 Total Segment Operating Expenses                     5,695                          6,041                     (5.7  )           17,141                      18,720        (8.4  )     
 Segment Operating Income                             2,572                          2,743                     (6.2  )           7,640                       7,597         0.6         
 Equity in Net Income of Affiliates                   -                              -                         -                 -                           -             -           
 Segment Contribution                  $              2,572                       $  2,743                     (6.2  )%    $     7,640                    $  7,597         0.6   %     
 
 
 The following table highlights other key measures of performance for the Consumer Mobility segment:                                      
                                                                                                                                                                                                
                                                                                                                                          September 30,            Percent    
 (in 000s)                                                                                                                                2016                     2015               Change    
 Consumer Mobility Subscribers                                                                                                                                                                  
 Postpaid                                                                                                                                                27,374               29,257              (6.4  )%  
 Prepaid                                                                                                                                                 13,035               10,988              18.6      
 Branded                                                                                                                                                 40,409               40,245              0.4       
 Reseller                                                                                                                                                12,566               13,647              (7.9  )   
 Connected devices1                                                                                                                                      936                  953                 (1.8  )   
 Total Consumer Mobility Subscribers                                                                                                                     53,911               54,845              (1.7  )%  
 1  Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.    
 
 
33 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
                                                                                                                                                                                                                                                                                                           Third Quarter            Nine-Month Period    
                                                                                                                                                                                                                                                                                                           2016                     2015                 PercentChange             2016             2015     PercentChange     
 (in 000s)                                                                                                                                                                                                                                                                                               
 Consumer Mobility Net Additions 1, 4                                                                                                                                                                                                                                                                    
                                                                                                                                                                                                                                                                                                                                                                                                                            
 Postpaid                                                                                                                                                                                                                                                                                                                 21                             23                              (8.7   )%           89                         289           (69.2  )%  
 Prepaid                                                                                                                                                                                                                                                                                                                  304                            466                             (34.8  )            1,169                      895           30.6       
 Branded Net Additions                                                                                                                                                                                                                                                                                                    325                            489                             (33.5  )            1,258                      1,184         6.3        
 Reseller                                                                                                                                                                                                                                                                                                                 (316   )                       149                             -                   (1,140         )           (218)         -          
 Connected devices2                                                                                                                                                                                                                                                                                                       41                             -                               -                   14                         (109)         -          
 Consumer Mobility Net Subscriber  Additions                                                                                                                                                                                                                                                                              50                             638                             (92.2  )%           132                        857           (84.6  )%  
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
 Total Churn1, 3, 4                                                                                                                                                                                                                                                                                                       2.11%                          1.90%            21 BP                     2.06%                      1.93%    13 BP     
 Postpaid Churn1, 3, 4                                                                                                                                                                                                                                                                                                    1.19%                          1.33%            (14) BP                   1.17%                      1.23%    (6) BP    
 1 Excludes migrations between AT&T segments and/or subscriber categories and acquisition-related additions during the period.                                                                                                                                                                             
 2 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                      
 3 Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. The churn rate for the period is equal to the average of the churn rate for each month of that period.  
 4 Includes the impacts of the expected shutdown of our U.S. 2G network.                                                                                                                                                                                                                                   
 
 
Operating Revenues decreased $517, or 5.9%, in the third quarter and $1,536, or 5.8%, for the first nine months of 2016.
Decreased revenues reflect declines in postpaid service revenues due to customers choosing Mobile Share plans and migrating
to our Business Solutions segment, partially offset by higher prepaid service revenues. Our business wireless offerings
allow for individual subscribers to purchase wireless services through employer-sponsored plans for a reduced price. The
migration of these subscribers to the Business Solutions segment negatively impacted our consumer postpaid subscriber total
and service revenue growth. 
 
Service revenue decreased $449, or 6.1%, in the third quarter and $1,214, or 5.5%, for the first nine months of 2016. The
decreases were largely due to postpaid customers continuing to shift to no-device-subsidy plans that allow for discounted
monthly service charges under our Mobile Share plans, and the migration of subscribers to Business Solutions. Revenues from
postpaid customers declined $632, or 11.4%, in the third quarter and $1,775, or 10.6%, for the first nine months. Without
the migration of customers to Business Solutions, postpaid wireless revenues would have decreased approximately 6.8% and
5.7%, respectively. The decreases were partially offset by higher prepaid service revenues of $250 in the third quarter and
$703 for the first nine months and include services sold under the Cricket brand. 
 
Equipment revenue decreased $68, or 4.8%, in the third quarter and $322, or 7.5%, for the first nine months of 2016. The
decreases in equipment revenues resulted from lower handset volumes and increased promotional activities, partially offset
by the sale of higher priced devices and increases in devices purchased on installment payment agreements rather than the
device subsidy model. We had fewer customers upgrading their handsets and more new customers bringing their own devices. 
 
Operations and support expenses decreased $314, or 6.2%, in the third quarter and $1,465, or 9.3%, for the first nine
months of 2016. Operations and support expenses consist of costs incurred to provide our products and services, including
costs of operating and maintaining our networks and personnel expenses, such as compensation and benefits. 
 
34 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Decreased operations and support expenses in the third quarter were primarily due to the following: 
 
 ·  Equipment costs decreased $110 primarily due to lower handset volumes partially offset by the sale of higher priced devices.  
 
 
 ·  Bad debt expense decreased $70 primarily due to fewer expected write-offs.  
 
 
 ·  Marketing and advertising costs decreased $51 due to lower media and production costs.  
 
 
 ·  Network costs decreased $29 primarily due to lower interconnect costs resulting from our ongoing network transition to more efficient Ethernet/IP-based technologies.  
 
 
Decreased operations and support expenses for the first nine months were primarily due to the following: 
 
 ·  Equipment costs decreased $453 primarily due to lower handset volumes partially offset by the sale of higher priced devices.  
 
 
 ·  Selling and commission expenses decreased $299 primarily due to lower sales volumes and lower average commission rates, including those paid under the AT&T Next program, combined with fewer upgrade transactions.  
 
 
 ·  Network costs decreased $225 primarily due to lower interconnect costs resulting from our ongoing network transition to more efficient Ethernet/IP-based technologies.  
 
 
 ·  Customer service costs decreased $107 primarily due to reduced salaries and benefits and lower vendor and professional services from reduced call volumes.  
 
 
 ·  Bad debt expense decreased $101 primarily due to fewer expected write-offs.  
 
 
Depreciation expense decreased $32, or 3.3%, in the third quarter and $114, or 3.9% for the first nine months of 2016. The
decrease was primarily due to fully depreciated assets, partially offset by ongoing capital spending for network upgrades
and expansion and accelerating depreciation related to the expected year-end 2016 shutdown of our U.S. 2G network. 
 
Operating income decreased $171, or 6.2%, in the third quarter and increased $43, or 0.6%, for the first nine months of
2016. Our Consumer Mobility segment operating income margin in the third quarter decreased from 31.2% in 2015 to 31.1% in
2016, and for the first nine months increased from 28.9% in 2015 to 30.8% in 2016. Our Consumer Mobility EBITDA margin in
the third quarter increased from 42.3% in 2015 to 42.5% in 2016, and for the first nine months increased from 39.9% in 2015
to 42.1% in 2016. 
 
 International                                                                                                                                                        
 Segment Results                                                                                                                                                      
                                                Third Quarter            Nine-Month Period     
                                                2016                     2015                         PercentChange      2016       2015            PercentChange     
 Segment operating revenues                                                                                                                                           
 Video entertainment                            $              1,297                        $  945                       37.2  %    $     3,649                    $  945          -      %   
 Wireless                                                      484                             494                       (2.0  )          1,428                       1,153        23.9       
 Equipment                                                     98                              87                        12.6             297                         155          91.6       
 Total Segment Operating Revenues               $              1,879                        $  1,526                     23.1       $     5,374                    $  2,253        -          
                                                                                                                                                                                              
 Segment operating expenses                                                                                                                                                                   
 Operations and support                         $              1,640                        $  1,384                     18.5       $     4,951                    $  2,131        -          
 Depreciation and amortization                                 293                             225                       30.2             868                         346          -          
 Total Segment Operating Expenses                              1,933                           1,609                     20.1             5,819                       2,477        -          
 Segment Operating Income (Loss)                               (54    )                        (83)                      34.9             (445   )                    (224)        (98.7  )   
 Equity in Net Income (Loss)   of Affiliates                   1                               (4)                       -                24                          (4)          -          
 Segment Contribution                           $              (53    )                     $  (87)                      39.1  %    $     (421   )                 $  (228)        (84.6  )%  
 
 
35 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
The following tables highlight other key measures of performance for the International segment: 
 
                                                                                                                                                                                  September 30,            Percent    
 (in 000s)                                                                                                                                                                        2016                     2015               Change    
 Mexican Wireless Subscribers                                                                                                                                                                                                           
 Postpaid                                                                                                                                                                                        4,733                4,159               13.8   %   
 Prepaid                                                                                                                                                                                         5,665                3,487               62.5       
 Branded                                                                                                                                                                                         10,398               7,646               36.0       
 Reseller                                                                                                                                                                                        300                  445                 (32.6  )   
 Total Mexican Wireless Subscribers                                                                                                                                                              10,698               8,091               32.2       
                                                                                                                                                                                                                                                     
 Latin America Satellite Subscribers                                                                                                                                                                                                                 
 PanAmericana                                                                                                                                                                                    7,139                7,006               1.9        
 SKY Brazil                                                                                                                                                                                      5,337                5,538               (3.6   )   
 Total Latin America Satellite Subscribers1                                                                                                                                                      12,476               12,544              (0.5   )%  
 1  Excludes subscribers of our International segment equity investments in SKY Mexico, in which we own a 41% stake. At June 30, 2016, SKY Mexico had 7.8 million subscribers.  
 
 
                                                                                                                                                                                                                                                        Third Quarter          Nine-Month Period    
 (in 000s)                                                                                                                                                                                                                                              2016                   2015                        PercentChange      2016       2015            PercentChange           
 Mexican Wireless Net Additions                                                                                                                                                                                                                                                                                                                                                  
 Postpaid                                                                                                                                                                                                                                                              163                          15                        -     %          444                        47           -      %    
 Prepaid                                                                                                                                                                                                                                                               606                          (210)                     -                1,670                      (677)        -           
 Branded Net Additions                                                                                                                                                                                                                                                 769                          (195)                     -                2,114                      (630)        -           
 Reseller                                                                                                                                                                                                                                                              (26  )                       (36)                      27.8             (100   )                   (59)         (69.5  )    
 Mexican Wireless   Net Subscriber Additions                                                                                                                                                                                                                           743                          (231)                     -                2,014                      (689)        -           
                                                                                                                                                                                                                                                                                                                                                                                                   
 Latin America Satellite Net Additions                                                                                                                                                                                                                                                                                                                                                             
 PanAmericana                                                                                                                                                                                                                                                          (36  )                       16                        -                73                         16           -           
 SKY Brazil                                                                                                                                                                                                                                                            (12  )                       (129)                     90.7             (107   )                   (129)        17.1        
 Latin America Satellite   Net Subscriber Additions1                                                                                                                                                                                                                   (48  )                       (113)                     57.5  %          (34    )                   (113)        69.9   %    
 1  Excludes subscribers of our International segment equity investments in SKY Mexico, in which we own a 41% stake. At June 30, 2016, SKY Mexico had 7.8 million subscribers and net subscriber additions of 121,000 in the second quarter of 2016.  
 
 
Operating Results 
 
Our International segment consists of the Latin American operations acquired in our July 2015 acquisition of DIRECTV as
well as the Mexican wireless operations acquired earlier in 2015 (see Note 7). Video entertainment services are provided to
primarily residential customers using satellite technology. Our international subsidiaries conduct business in their local
currency and operating results are converted to U.S. dollars using official exchange rates. Our International segment is
subject to foreign currency fluctuations. 
 
Operating revenues increased $353, or 23.1%, in the third quarter and $3,121 for the first nine months of 2016. The
increase in the third quarter and for the first nine months includes $352, or 37.2%, and $2,704 from video services in
Latin America. Mexico wireless revenues increased $1, or 0.2%, in the third quarter and $417, or 31.9%, for the first nine
months of 2016, primarily due to an increase in our subscriber base offset by lower ARPU (average revenue per average
wireless subscriber). 
 
36 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Operations and support expenses increased $256, or 18.5%, in the third quarter and $2,820 for the first nine months of
2016. Operations and support expenses consist of costs incurred to provide our products and services, including costs of
operating and maintaining our networks and providing video content and personnel expenses, such as compensation and
benefits. The increase in our third-quarter 2016 expenses is partially offset by approximately $70 in settlements and
reserve adjustments for interconnect, and operating and payroll taxes from our Mexico wireless operations. 
 
Depreciation expense increased $68, or 30.2%, in the third quarter and $522 for the first nine months of 2016. The increase
was primarily due to the acquisition of DIRECTV. 
 
Operating income increased $29, or 34.9%, in the third quarter and decreased $221, or 98.7%, for the first nine months of
2016. Our International segment operating income margin in the third quarter increased from (5.4)% in 2015 to (2.9)% in
2016, and for the first nine months increased from (9.9)% in 2015 to (8.3)% in 2016. Our International EBITDA margin in the
third quarter increased from 9.3% in 2015 to 12.7% in 2016 and the first nine months increased from 5.4% in 2015 to 7.9% in
2016. 
 
Supplemental Operating Information 
 
As a supplemental discussion of our operating results, for comparison purposes, we are providing a view of our combined
domestic wireless operations (AT&T Mobility). 
 
 AT&T Mobility Results                                                                                                                                                   
                                       Third Quarter            Nine-Month Period     
                                       2016                     2015                          Percent Change      2016        2015            Percent Change             
                                       
 Operating revenues                  
                                                                                                                                                                 
 Service                               $              14,963                       $  15,095                      (0.9  )%    $     44,673                    $  45,022        (0.8  )%    
 Equipment                                            3,229                           3,234                       (0.2  )           9,398                        9,797         (4.1  )     
 Total Operating Revenues                             18,192                          18,329                      (0.7  )           54,071                       54,819        (1.4  )     
                                                                                                                                                                                           
 Operating expenses                                                                                                                                                                        
 Operations and support                               10,696                          10,865                      (1.6  )           31,822                       33,310        (4.5  )     
 EBITDA                                               7,496                           7,464                       0.4               22,249                       21,509        3.4         
 Depreciation and amortization                        2,107                           2,046                       3.0               6,244                        6,082         2.7         
 Total Operating Expenses                             12,803                          12,911                      (0.8  )           38,066                       39,392        (3.4  )     
 Operating Income                                     5,389                           5,418                       (0.5  )           16,005                       15,427        3.7         
 Equity in Net Income of Affiliates                   -                               -                           -                 -                            -             -           
 Operating Contribution                $              5,389                        $  5,418                       (0.5  )%    $     16,005                    $  15,427        3.7   %     
 
 
37 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
 The following tables highlight other key measures of performance for AT&T Mobility:                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                 September 30,          PercentChange                   
 (in 000s)                                                                                                                                                                                                                                                                                               2016                                    2015                                                                              
 Wireless Subscribers1                                                                                                                                                                                                                                                                                                                                                                                                                                                           
 Postpaid smartphones                                                                                                                                                                                                                                                                                                                                                                   58,688                          57,733                   1.7            %                                 
 Postpaid feature phones and data-centric devices                                                                                                                                                                                                                                                                                                                               18,700                          18,938                     (1.3  )                                              
 Postpaid                                                                                                                                                                                                                                                                                                                                                                               77,388                          76,671                   0.9                                              
 Prepaid                                                                                                                                                                                                                                                                                                                                                                                13,035                          10,988                   18.6                                             
 Branded                                                                                                                                                                                                                                                                                                                                                                                90,423                          87,659                   3.2                                              
 Reseller                                                                                                                                                                                                                                                                                                                                                                               12,624                          13,729                   (8.0           )                                 
 Connected devices2                                                                                                                                                                                                                                                                                                                                                                     30,291                          25,018                   21.1                                             
 Total Wireless Subscribers                                                                                                                                                                                                                                                                                                                                                             133,338                         126,406                  5.5                                              
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
 Branded Smartphones                                                                                                                                                                                                                                                                                                                                                                    69,752                          66,233                   5.3                                              
 Mobile Share connections                                                                                                                                                                                                                                                                                                                                                               57,142                          59,592                   (4.1           )                                 
 Smartphones under our installment programs at end of period                                                                                                                                                                                                                                                                                     29,382                         23,487                          25.1    %                                                        
 1 Represents 100% of AT&T Mobility wireless subscribers.                                                                                                                                                                                                                                                                                                                                              
 2 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
                                                                                                                                                                                                                                                                                                         Third Quarter        Nine-Month Period                                                                         
                                                                                                                                                                                                                                                                                                                        2016                             2015    PercentChange                           2016                      2015          PercentChange                                    
 (in 000s)                                                                                                                                                                                                                                                                                                                                                                                             
 Wireless Net Additions 1, 4                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
 Postpaid                                                                                                                                                                                                                                                                                                                     212                                289                                     (26.6  )%                 598                             1,140         (47.5  )%                    
 Prepaid                                                                                                                                                                                                                                                                                                                      304                                466                                     (34.8  )                  1,169                           895           30.6                         
 Branded Net Additions                                                                                                                                                                                                                                                                                                        516                                755                                     (31.7  )                  1,767                           2,035         (13.2  )                     
 Reseller                                                                                                                                                                                                                                                                                                                     (315               )               156                                     -                         (1,174  )                       (205)         -                            
 Connected devices2                                                                                                                                                                                                                                                                                                           1,331                              1,602                                   (16.9  )                  4,081                           3,995         2.2                          
 Wireless Net Subscriber Additions                                                                                                                                                                                                                                                                                            1,532                              2,513                                   (39.0  )                  4,674                           5,825         (19.8  )                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
 Smartphones sold under our installment   programs during period                                                                                                                                                                                                                                                              4,283                              4,074                                   5.1    %                  12,378                          11,998        3.2    %                     
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
 Total Churn3, 4                                                                                                                                                                                                                                                                                                              1.45%                              1.33%                  12 BP                           1.41%                    1.35%             6 BP                               
 Branded Churn3, 4                                                                                                                                                                                                                                                                                                            1.63%                              1.68%                  (5) BP                          1.57%                    1.60%             (3) BP                             
 Postpaid Churn3, 4                                                                                                                                                                                                                                                                                                           1.05%                              1.16%                  (11) BP                         1.04%                    1.06%             (2) BP                             
 1 Excludes acquisition-related additions during the period.                                                                                                                                                                                                                                                                                                                                           
 2 Includes data-centric devices such as session-based tablets, monitoring devices and automobile systems. Excludes postpaid tablets.                                                                                                                                                                                                                                                                    
 3 Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. The churn rate for the period is equal to the average of the churn rate for each month of that period.                                                                                                  
 4 Includes the impacts of the expected shutdown of our U.S. 2G network.                                                                                                                                                                                                                                                                                                                                 
 
 
Operating income decreased $29, or 0.5%, in the third quarter and increased $578, or 3.7%, for the first nine months of
2016. The operating income margin of AT&T Mobility in the third quarter was 29.6% in both 2015 and 2016, and increased for
the first nine months from 28.1% in 2015 to 29.6% in 2016. AT&T Mobility's EBITDA margin in the third quarter increased
from 40.7% in 2015 to 41.2% in 2016, and increased for the first nine months from 39.2% in 2015 to 41.1% in 2016. AT&T
Mobility's EBITDA service margin in the third quarter increased from 49.4% in 2015 to 50.1% in 2016, and increased for the
first nine months from 47.8% in 2015 to 49.8% in 2016 (EBITDA service margin is operating income before depreciation and
amortization, divided by total service revenues). 
 
38 
 
AT&T INC. 
 
SEPTEMBER 30, 2016 
 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations - Continued 
 
Dollars in millions except per share and per subscriber amounts 
 
Subscriber Relationships 
 
As the wireless industry continues 

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