Motor racing-Atlassian becomes title sponsor of Williams F1 team

Atlassian

11/02/2025 12:09

LONDON, Feb 11 (Reuters) - The Williams Formula One team
announced a long-term title sponsorship with Australian
technology company Atlassian on Tuesday to help their fight to
rise back up the grid.
    The former champions, winners of 114 races and nine
constructors' titles but ninth of the 10 teams last year, will
be known as Atlassian Williams Racing when the season starts in
Australia on March 16.
    Williams said in a statement that the partnership deal was
the biggest in the team's 48-year history, without giving
financial details.
    The team have a new driver lineup this season, with Spaniard
Carlos Sainz joining from Ferrari alongside Thai regular Alex
Albon.
    Atlassian's branding will feature prominently on a special
one-off livery presented at a Silverstone launch on Friday 
before a 10-team F1 event in London next Tuesday.
    "Attracting a title partnership of this size and
significance is a momentous day in our team's illustrious
history and a major milestone in our comeback transformation,"
said team boss James Vowles.
    "We are putting in place all the right ingredients to get
this team back to the front of the grid and in Atlassian we have
a partner that through its technology and tools will help
unleash our full potential."

 (Reporting by Alan Baldwin, editing by Christian Radnedge)
 ((alan.baldwin@thomsonreuters.com; +442075427933;))