Partnership with Sounder to add AI into Showcase

Audioboom

11/03/2025 07:00

RNS Number : 0312A

Audioboom Group PLC

11 March 2025

 

REACH

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Sounder Partnership Adds AI to Showcase Marketplace

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce a new partnership with Sounder, which will provide artificial intelligence (AI) to Showcase, the Company's global advertising marketplace.

 

Sounder's AI capabilities will be integrated into Showcase, giving brands who utilise the marketplace enhanced opportunities to maximise their podcast advertising spend.

 

The AI-powered Showcase marketplace will offer contextual ad targeting and brand safety controls, imperative in the continued expansion of Audioboom's work with global blue-chip brands.

 

Showcase will use AI to pinpoint topics of conversation within podcasts, then offer targeted ad placements to relevant brands. This contextual ad targeting will create premium value for advertisers and content creators.

 

Showcase will also use AI to provide brands with safety and suitability guidance, by identifying content that aligns with a brand's values and risk thresholds ensuring their ad campaigns are delivered at a high standard.

 

The Sounder integration works at scale, with inventory of more than 10 billion impressions across 8,000 podcasts set to utilise the technology through Showcase this year.

 

Audioboom expects the introduction of AI capabilities in Showcase to further boost the expansion of the automated marketplace. In 2024 Showcase revenue grew by more than 56%, and as the Company's highest gross margin revenue product, its growth will be key to our ongoing success.

 

Stuart Last, CEO of Audioboom, commented: "Showcase and Sounder are a perfect match, and I'm excited about the positive value this alliance will bring to our advertisers and podcast creators. AI will supercharge our platform in the coming years as we develop a more sophisticated product that meets the needs of our global blue-chip brand partners."

 

Enquiries

Audioboom Group plc
Stuart Last, Chief Executive Officer
Brad Clarke, Chief Financial Officer
Tel: +44(0)300 303 3765
Cavendish Capital Markets Ltd (Nominated Adviser and Broker)
Tel: +44(0)20 7220 0500
Jonny Franklin-Adams/Elysia Bough/Rory Sale (Corporate Finance)
Harriet Ward (ECM)


About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded 100 million times each month by 38 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

 

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

 

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner's own websites and mobile apps. 

For more information, visit audioboom.com.

 

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