RCS - Audioboom Group PLC - Audioboom and Formula 1 renew podcast partnership

AudioboomAnnouncement

22/03/2023 07:15

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230322:nRSV7601Ta&default-theme=true

RNS Number : 7601T  Audioboom Group PLC  22 March 2023

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom and Formula 1 renew podcast partnership

 

Audioboom (AIM: BOOM), the leading global podcast company, will continue its
strategic alliance with Formula 1® through 2025, partnering on the
production, distribution and monetisation of Formula 1's official podcasts
including F1: Beyond the Grid and F1 Nation.

 

Audioboom's production arm, Audioboom Studios, will co-produce Formula 1's
podcast slate, while the Audioboom technology platform will power global
distribution of the shows. Audioboom will also provide monetisation services
for the partnership through its premium advertising products and Showcase, its
global ad-tech marketplace.

 

Since Formula 1's move into podcasting in 2018, their official podcasts have
been downloaded more than 80 million times. The award-winning and critically
acclaimed F1: Beyond The Grid, sees journalist and Formula 1 insider Tom
Clarkson share in-depth interviews with current stars like Sir Lewis Hamilton
and Charles Leclerc, plus legendary champions from the sport's past. Clarkson
also joins World Champion Damon Hill and globe-trotting race reporter Natalie
Pinkham to bring F1 Nation listeners big guests, expert racing insight, and
behind-the-scenes stories.

 

Audioboom's CEO, Stuart Last, commented: "We are thrilled to once more extend
our partnership with the team at Formula 1. This partnership encompasses every
aspect of the Audioboom platform - our distribution technology, our production
services through Audioboom Studios, and our cutting-edge advertising products.
We are excited to be delivering incredible value to F1's engaged and
dedicated podcast fans."

 

Lisa Spencer-Hayes, Head of Digital Advertising and Content Partnerships,
Formula 1, commented: "Since 2018, Audioboom and Formula 1 have worked hand in
hand to deliver for our fans in the podcast space, first with Beyond The Grid
and then with F1 Nation, a product we successfully launched together during
lockdown in 2020. Audioboom have delivered the speed, accuracy, reliability
and depth of distribution that Formula 1 requires and we look forward to
continuing our partnership over the coming years."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                                    Tel: +44(0)20 3714 4285

 Brad Clarke, Chief Financial Officer

 finnCap Ltd (Nominated Adviser and Broker)                              Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha (Corporate Finance)

 Charlotte Sutcliffe/Harriet Ward (ECM)

About Audioboom

Audioboom Group plc ("Audioboom") is a global leader in podcasting - our shows
are downloaded more than 130 million times each month by 34 million unique
listeners around the world. Audioboom is ranked as the fourth largest podcast
publisher in the US by Edison Research.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial services for a premium network of 250 top
tier podcasts, with key partners including 'Casefile True Crime' (US), 'True
Crime Obsessed' (US), 'The Tim Dillon Show(US), 'No Such Thing As A Fish'
(UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is home to a slate of content developed and produced by
Audioboom, including 'Dark Air with Terry Carnation', 'F1: Beyond The Grid',
'RELAX!', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled
Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australasia. The platform allows
content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music,
Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook
and Twitter as well as a partner's own websites and mobile apps.

 

About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAPPUAGWUPWGQG