RCS - Audioboom Group PLC - Audioboom Climbs Global Podcast Rankers

AudioboomAnnouncement

15/03/2024 07:00

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RNS Number : 9435G  Audioboom Group PLC  15 March 2024

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom Climbs Global Podcast Rankers and Captures Market Share

 

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce it boosted its position on the latest podcast industry rankers and
has captured significant US market share.

 

Audioboom climbed to 4(th) position on the February 2024 Triton Digital
podcast ranker for the US - the world's largest podcast market. The ranker -
based on unique audience - saw the Company overtake radio giant Audacy to
become the fourth largest podcast publisher operating in the country.

 

Audioboom continues to grow its market share at speed in the US. Triton's
weekly download ranker shows that the Company's market share expanded by 15%
over the past year, with the Audioboom Creator Network now responsible for 9%
of downloads in the ranker (up from 7.8% in February 2023).

 

Audioboom also climbed to 4(th) position in the latest Triton Digital
Australian ranker - overtaking SiriusXM and becoming the largest international
publisher in the region. Casefile - a true crime podcast that is part of the
Audioboom Creator Network - regained the number 1 spot on the Top Podcasts
chart.

 

Audioboom's success follows the successful launch of new podcasts in the
Audioboom Creator Network including Matt & Shane's Secret Podcast and The
Why Files, as well as the retention of key network podcasts including True
Crime Obsessed, The Tim Dillon Show, and Crime Weekly.

 

The Company will continue to bring new top tier podcasts with strong audiences
to the platform in 2024.

 

Across the podcast industry, consumption levels have been impacted by Apple's
iOS17 update. Released in September 2023, this update changed how the Apple
Podcasts app downloaded episodes, with industry-wide downloads decreasing by
an average of 32%. Audioboom welcomes the change - part of the continued
maturation of the industry - as it provides more accurate consumption data,
which in turn will improve return-on-investment for brands advertising in
podcasting and long-term revenue upside opportunity for publishers.

 

Audioboom's CEO, Stuart Last, commented: "While the Apple iOS17 update has
disrupted the industry's view on measurement, what is clear is that Audioboom
continues to move faster than our competitors globally. In the US we have
captured market share and become the 4(th) largest podcast publisher in the
most important media market in the world."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                              Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)      Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Rory Sale (Corporate Finance)

 Harriet Ward (ECM)

 

About Audioboom

 

Audioboom is a global leader in podcasting - our shows are downloaded around
130 million times each month by 38 million unique listeners around the world.
Audioboom is ranked as the fifth largest podcast publisher in the US by Edison
Research and Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile
True Crime' (US), 'True Crime Obsessed' (US), The Tim Dillon Show' (US), 'No
Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

 

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