RCS - Audioboom Group PLC - Audioboom launches AdVet creator tool

AudioboomAnnouncement

15/11/2023 07:15

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RNS Number : 4417T  Audioboom Group PLC  15 November 2023

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom launches AdVet creator tool

 

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the launch of AdVet, a new proprietary tool for creators that
automates the booking of premium, host-read advertising.

 

AdVet has been rolled out to the top 200 podcasts in the Audioboom Creator
Network, following a successful test phase during which transaction times for
bookings were reduced by more than 60%.

 

Creators utilizing AdVet are presented with premium advertising opportunities
in real time. The tool enables them to accept ad campaigns with one-click, and
receive bookings immediately.

 

AdVet will be used to process more than 500 advertising campaigns each month.
It will significantly reduce transaction times, improve audience targeting,
increase ROI for brands, and will optimize Audioboom's win-rate of brand
budgets.

 

Audioboom's creators can now access AdVet alongside other key ad-tech tools
including AdRip for inventory creation and Showcase, the Company's global
advertising marketplace.

 

Audioboom's CEO, Stuart Last, commented: "AdVet is a key component in
optimizing revenue across the platform. It removes friction from the ad-sales
process, ultimately leading to stronger campaign performance and increased
revenue opportunity for Audioboom and our creators. We continue to innovate in
ad-tech to ensure we remain the preferred destination for the best creators
and advertisers in podcasting."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                              Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)      Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Rory Sale (Corporate Finance)

 Charlotte Sutcliffe/Harriet Ward (ECM)

 

About Audioboom

 

Audioboom is a global leader in podcasting - our shows are downloaded around
130 million times each month by 38 million unique listeners around the world.
Audioboom is ranked as the fifth largest podcast publisher in the US by Edison
Research and Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile
True Crime' (US), 'True Crime Obsessed' (US), The Tim Dillon Show' (US), 'No
Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

 

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