RCS - Audioboom Group PLC - Audioboom Launches Podcast Advertising Marketplace

AudioboomAnnouncement

11/11/2021 07:00

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RNS Number : 9980R  Audioboom Group PLC  11 November 2021

RNS REACH

 

 

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

 

Audioboom launches global podcast advertising marketplace

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the launch of SHOWCASE, a global advertising marketplace.

 

SHOWCASE connects buyers and sellers of podcast advertising inventory through
Audioboom's technology platform. At launch, more than 250 million advertising
impressions will be made available to buyers each month.

 

For podcasters, the marketplace offers a "plug and play" hub connecting their
content with a group of established sales channels, including more than 2,000
advertisers, a programmatic ecosystem that reaches 25 major Demand Side
Platforms (DSPs), and a network of international sales partners.

 

Advertisers have access to true global scale through SHOWCASE. More than 8,000
podcast channels and an audience of 30 million monthly active users will be
available in the marketplace, with brands able to target their campaigns to
content genre, location, keywords and listener demographics.

 

Advertisers can also build and submit campaign requests directly to
Audioboom's marketplace through a newly launched self-serve dashboard.

 

With the launch of the SHOWCASE marketplace, Audioboom now offers two distinct
advertising opportunities: the Premium Network, in which the top 250 podcast
hosts deliver brand endorsements natively; and SHOWCASE, which utilises
dynamic ad insertion to deliver pre-produced advertising at scale.

 

SHOWCASE works seamlessly with Audioboom's proprietary inventory creation tool
AdRip which launched in July 2021, enabling the back catalogue of shows in the
Premium Network to be monetised through the marketplace alongside the wider
group of 8,000 shows.

 

 

Stuart Last, CEO of Audioboom, commented: "SHOWCASE is the next stage of our
goal to simplify podcast advertising for creators and brands, while delivering
the efficiency that advertisers require. Our marketplace consolidates both the
demand side and supply side of podcast advertising, utilising our
best-in-class ad tech to deliver incredible value to both sides. I am
confident that SHOWCASE will drive significant new revenue opportunities for
the Company."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                                    Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 finnCap (Nominated Adviser and Broker)                                  Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha - Corporate Finance

 Richard Chambers/Harriet Ward - ECM

 

About Audioboom

 

Audioboom is a global leader in podcasting - our shows are downloaded more
than 100 million times each month by 30 million unique listeners around the
world. Audioboom is ranked as the fourth largest podcast publisher in the US
by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial services for a premium network of 250 top
tier podcasts, with key partners including 'Casefile True Crime' (US),
'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such
Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is the home of content developed and produced by Audioboom
including 'Dark Air with Terry Carnation', 'RELAX!', 'Baby Mamas No Dramas',
'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses'
and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australia. The platform allows content
to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer,
Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and
Twitter as well as a partner's own websites and mobile apps.

 

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