RCS - Audioboom Group PLC - Creator Network Growth and Expansion of Sales Team

AudioboomAnnouncement

28/01/2025 07:00

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RNS Number : 8494U  Audioboom Group PLC  28 January 2025

REACH

 

Audioboom Group plc

("Audioboom" or the "Company")

 

UK Creator Network Growth and Expansion of UK Sales Team

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce new and renewed UK creator partnerships, and the hiring of a key
UK-focused sales executive.

 

UK Creator Network Growth

 

The multi-award-winning comedy podcast, No Such Thing As A Fish
(https://audioboom.com/channels/2399216-no-such-thing-as-a-fish) , has
expanded its long-standing partnership with Audioboom, while new content
partnerships with Hat Trick Productions (the company behind Have I Got News
For You) and hit football podcast Filthy @ Five
(https://audioboom.com/channels/5146628-filthy-five-filthy-fellas) , will
further bolster Audioboom's British content network.

 

No Such Thing As A Fish has grown into a cultural phenomenon, with over 550
episodes and half a billion downloads since its debut in 2014. Through this
multi-year partnership extension Audioboom will continue to power the global
distribution of the show and provide monetisation services through premium
advertising products and Showcase, its global ad-tech marketplace.

 

Hat Trick Productions bring their growing slate of critically acclaimed
podcasts to the Audioboom Creator Network, including Whistle Through The
Shamrocks
(https://audioboom.com/channels/5145812-whistle-through-the-shamrocks) , The
Real Sex Education
(https://audioboom.com/channels/5145804-the-real-sex-education) and In The
News This Week
(https://audioboom.com/channels/5146200-in-the-news-this-week-the-have-i-got-news-for-you-podcast)
, the official Have I Got News For You podcast.

 

Filthy @ Five is a leading football podcast from Filthy Fellas with the video
version of the show being viewed more than five million times on YouTube in
2024. Audioboom will further develop its monetisation products for video
podcasting through the partnership.

 

UK Sales Team Expansion

 

Following the hiring of Shaun Wilson, Vice President of UK Sales, in April
2024, to further support the development of Audioboom's UK business, Liv Suco
joins the Company as Senior Account Director.

 

Liv Suco is a seasoned podcast sales executive with a remit to develop brand
partnerships at major advertising agencies in the UK - she previously worked
at Global Media and Entertainment as well as Sony Music Entertainment.
Audioboom continues to invest in its sales operation to ensure it extracts
maximum value for its creator partners and investors.

 

Stuart Last, CEO of Audioboom, commented: "The UK podcast industry is
projected to experience substantial growth and we are committed  to
strategically increasing our market share in the near future. No Such Thing As
A Fish is a podcasting masterpiece, and the extension of our partnership sets
the tone for our UK growth plans. I'm pleased to welcome HatTrick and Filthy @
Five to our network, and I'm confident that Liv will play a major role in our
future UK success."

 

Anna Ptaszynski, No Such Thing As A Fish host, commented: "Researching and
hosting No Such Thing As A Fish is probably one of the most fun jobs in the
world, however without Audioboom, it wouldn't be a job, it'd be a very
time-consuming hobby that would have left us all destitute by now. They're
brilliant to work with, they keep roofs over our nerdy heads and they're a big
part of the reason our weird facts have reached so many ears worldwide. Long
may that continue."

 

Liv Suco, Senior Account Director at Audioboom, commented: "Podcasting has
evolved into a must-have on any media plan, and Audioboom is perfectly
positioned to ensure brands can harness the full potential of podcasting in
the UK. I'm looking forward to developing bespoke, creative podcast campaigns
that stand out and deliver lasting impact for my clients."

 

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                             Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)     Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Elysia Bough/Rory Sale (Corporate Finance)

 Harriet Ward (ECM)

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded 100
million times each month by 38 million unique listeners around the world.
Audioboom is ranked as the fourth largest podcast publisher in the US by
Triton Digital.

 

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'True Crime
Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and
'The Cycling Podcast' (UK).

 

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

 

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