RCS - Audioboom Group PLC - Executive Hires and Record Advertising Inventory

AudioboomAnnouncement

08/04/2024 07:00

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RNS Number : 5546J  Audioboom Group PLC  08 April 2024

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom Announces Executive Hires and Record Advertising Inventory

 

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the hiring of two key sales executives to expand the Company's
revenue operations.

 

Molly Harvey, formerly of SiriusXM and CBS Radio, joins Audioboom as Vice
President of Brand Sales, while Shaun Wilson, formerly of Spotify and Sony
Entertainment, joins as Vice President of UK Sales. Shaun is returning to
Audioboom, where he previously held the role of UK Head of Sales.

 

The pair will drive the expansion of Audioboom's blue-chip customer base
following the successful launch of the Company's brand-focused sales unit in
2023 which has seen strong early-stage traction with monetisation partnerships
established at 8 out the top 15 major US advertising agencies.

 

Joining the Company in April 2024, Harvey and Wilson will have access to
record levels of advertising inventory through the Audioboom platform. In
March 2024, Audioboom created more than 1.1 billion available advertising
impressions - 10% more than the previously announced record of 1 billion in
October 2023.

 

Audioboom's CEO, Stuart Last, commented: "Our network flywheel is generating
record levels of advertising inventory and we are investing in our sales
operation to ensure we extract maximum value from it. Molly and Shaun are
highly skilled and experienced sales executives, and they will play a key part
in the growth of Audioboom's monetisation engine."

 

Molly Harvey, VP of Brand Sales, commented: "I'm thrilled to join the team at
Audioboom, where I'm looking forward to leveraging my passion for podcasts and
advertising to drive measurable results for our brand partners."

 

Shaun Wilson, VP of UK Sales, commented: "My return to Audioboom comes at an
opportune time in the podcast space where brands are calling out for premium,
creative, outside the box executions to really differentiate themselves to
audiences."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                              Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)      Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Rory Sale (Corporate Finance)

 Harriet Ward (ECM)

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded around
130 million times each month by 38 million unique listeners around the world.
Audioboom is ranked as the fourth largest podcast publisher in the US by
Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile
True Crime' (US), 'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No
Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

 

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