RCS - Audioboom Group PLC - Key strategic partnership and creator network

AudioboomAnnouncement

17/04/2023 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230417:nRSQ3431Wa&default-theme=true

RNS Number : 3431W  Audioboom Group PLC  17 April 2023

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom renews key strategic partnership and expands creator network

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the renewal of its strategic commercial partnership with Australian
Radio Network (ARN), and the continued expansion of its creator network
through new commercial agreements with top tier podcasts including Stan Report
with Brittany Broski, Networth & Chill with Vivian Tu, Teachers Off Duty
and The NoSleep podcast.

 

Strategic Partnership

 

Audioboom has renewed its successful commercial partnership with ARN in
Australia. ARN will monetise the Company's advertising inventory in the
region, supporting Audioboom's mission to power podcasting for podcast
creators globally.

 

Since first partnering with ARN in 2020, Australia has become the third
largest region for advertising revenue for creators in Audioboom's podcast
network. Through the partnership, brands in Australia can access Audioboom's
suite of advertising products including premium host-endorsement ads with the
best creators in podcasting, and targeted audience campaigns through the
Showcase automated advertising marketplace.

 

Audioboom is Australia's 4(th) largest podcast publisher on Triton Digital's
podcast report, delivering more than 7 million downloads and 35 million
available advertising impressions each month in the region.

 

Audioboom's CEO, Stuart Last, commented: "With Australia's deeply engaged
podcast audience and ARN's proven capabilities, continuing this strategic
relationship will provide our creators with the best commercial opportunities
in the region - a key component to Audioboom's global podcast strategy."

 

ARN's Head of Digital Audio, Corey Layton commented: "For over three years,
Audioboom has been central to our offering. Led by Australia's biggest true
crime podcast, Casefile, we're thrilled to have extended our partnership,
bringing their high-quality content to listeners and brands alike."

 

New Partnerships

 

Audioboom continues to expand its creator network, partnering with
podcasting's most creative talent to develop engaged audiences, connect
influential creators with brands, and grow advertising scale.

 

Networth and Chill
(https://podcasts.apple.com/us/podcast/networth-and-chill/id1676999261) is a
weekly economics podcast from financial social media influencer Vivian Tu. The
show breaks down complicated business concepts and taps experts and
professionals to give listeners tips and advice on how to make the most of
their money. Networth and Chill - which is co-produced by Audioboom Studios -
has secured the number 1 spot on Spotify Podcasts U.S Business chart, number
10 on Spotify's overall chart, and number 3 on Apple Podcasts U.S. Investing
chart since its launch in March 2023.

Teachers Off Duty
(https://podcasts.apple.com/us/podcast/teachers-off-duty/id1602160612)
features TikTok teacher favorites Lauran Woolley, Tell Williams, and Gabe
Dannenbring as they share stories and experiences from the classroom and
beyond. Collectively, the hosts boast close to 10 million followers on TikTok
and every Sunday, they come together to share heartfelt and hilarious tales of
classroom chaos in their podcast.

Launching on the Audioboom creator network in May 2023, The Stan Report is
hosted by content creator, social media personality, and comedian Brittany
Broski who has amassed a following of over 7 million on TikTok, and now brings
her legion of fans dubbed 'The Broski Nation' to podcasting.

The NoSleep Podcast
(https://podcasts.apple.com/us/podcast/the-nosleep-podcast/id444083093) is a
multi-award-winning anthology series of original horror stories hosted by
voice actor and showrunner David Cummings. The weekly show features full-cast
audio adaptations of 2-3 author-submitted stories and atmospheric audio
production with an original musical score.

Audioboom's CEO, Stuart Last, commented: "Once again, the most talented
creators in digital media are choosing Audioboom as their podcasting partner.
Each of the new shows coming to the Audioboom creator network requires unique
support so they can successfully engage with their audience and see value from
their creativity - the Audioboom platform is able to provide the technology,
production, distribution and commercial services they need."

 

Vivian Tu, host of Networth and Chill, commented: "It's been an absolute dream
of mine to create a podcast that makes talking about money more casual, cool,
and comfortable for the next generation. I hope listeners feel emboldened by
these candid financial conversations and I'm so stoked to be working with
Audioboom to bring this vision to life."

 

David Cummings, Showrunner of The NoSleep Podcast, commented: "The NoSleep
Podcast is frightfully excited to be partnering with Audioboom. We are looking
forward to this new collaboration which will allow us to grow all aspects of
our sleepless brand."

 

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                                    Tel: +44(0)20 3714 4285

 Brad Clarke, Chief Financial Officer

 finnCap Ltd (Nominated Adviser and Broker)                              Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha (Corporate Finance)

 Charlotte Sutcliffe/Harriet Ward (ECM)

About Audioboom

Audioboom Group plc ("Audioboom") is a global leader in podcasting - our shows
are downloaded more than 130 million times each month by 34 million unique
listeners around the world. Audioboom is ranked as the fifth largest podcast
publisher by average weekly users in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial services for a premium network of 250 top
tier podcasts, with key partners including 'Casefile True Crime' (US), 'True
Crime Obsessed' (US), 'The Tim Dillon Show(US), 'No Such Thing As A Fish'
(UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is home to a slate of content developed and produced by
Audioboom, including 'Dark Air with Terry Carnation', 'F1: Beyond The Grid',
'RELAX!', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled
Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australasia. The platform allows
content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music,
Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook
and Twitter as well as a partner's own websites and mobile apps.

 

About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAFLFFASFIRLIV