RCS - Audioboom Group PLC - Launch of Strategic Partnership in New Zealand

AudioboomAnnouncement

07/03/2022 07:00

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RNS Number : 6941D  Audioboom Group PLC  07 March 2022

REACH

 

 

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

 

Audioboom Launches Strategic Partnership in New Zealand

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the continued expansion of Showcase, its automated advertising
marketplace, through a strategic partnership with NZME in New Zealand.

 

NZME, the leading radio and digital media company in New Zealand, will
monetise Audioboom's 8,000 content channels in Showcase in their role as the
exclusive advertising representative of Audioboom for New Zealand based brands
and buyers.

 

Audioboom is the third largest podcast publisher in New Zealand, according to
Triton Digital's regional podcast ranker, with more than 900k monthly
downloads and 300k unique listeners. New Zealand is Audioboom's sixth biggest
market for podcast consumption, and this strategic alignment will enable more
efficient monetisation of the Company's content in the region.

 

Showcase launched in November 2021. It is Audioboom's ad-tech based product
which connects buyers and sellers of podcast advertising efficiently and at
scale. In December 2021 Showcase contributed more than US$1 million of revenue
to the Group. In 2022 the Company expects to make more than 3 billion
advertising impressions available to buyers within Showcase.

 

This partnership highlights Audioboom's continued global growth, as well as
the increased demand from brands for targeted advertising options.

 

Audioboom's CEO Stuart Last commented: "NZME provide the expertise to further
maximise the value of content for our creators, while supporting our goals of
efficient global expansion. New Zealand is an important territory for us, and
I am excited to create new opportunities for brands to work with our creative
talent and high-quality shows."

 

 

 

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                Tel: +44(0)20 3714 4285

 Brad Clarke, Chief Financial Officer

 finnCap Ltd (Nominated Adviser and Broker)
 Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha  Tel: +44(0)20 7220 0500

 (Corporate Finance)

 Richard Chambers/Harriet Ward (ECM)

 

About Audioboom

 

Audioboom is a global leader in podcasting - our shows are downloaded more
than 116 million times each month by 32 million unique listeners around the
world. Audioboom is ranked as the fourth largest podcast publisher in the US
by Triton Digital.

 

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial services for a premium network of 250 top
tier podcasts, with key partners including 'Casefile True Crime' (US),
'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such
Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

 

Audioboom Studios is home to a slate of content developed and produced by
Audioboom including 'Dark Air with Terry Carnation', 'F1: Beyond The Grid',
'RELAX!', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled
Masses' and 'What Makes A Killer'.

 

Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australia. The platform allows content
to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer,
Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and
Twitter as well as a partner's own websites and mobile apps.

 

For more information, visit audioboom.com.

 

 

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