RCS - Audioboom Group PLC - New Ad Tech Tool Launch & Investor Presentation

AudioboomAnnouncement

15/07/2021 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20210715:nRSO2855Fa&default-theme=true

RNS Number : 2855F  Audioboom Group PLC  15 July 2021

REACH

 

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

 

New Ad Tech Tool Launch

Investor Presentation

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the launch of AdRip, a new proprietary advertising technology tool
that enables the re-monetisation of the network's vast back catalogue of
content.

AdRip - unique to Audioboom - automates the removal of historic 'live-read'
advertising that has been previously embedded into shows and is no longer
providing revenue. The tool replaces the embedded advertising with new
ad-breaks, which then allow Audioboom to sell and insert new ads each time an
episode is downloaded in the future.

Audioboom's content receives more than 92 million downloads per month, with
more than 50% of that consumption on back catalogue or historic episodes.
AdRip will create significant levels of new inventory that can then be
monetised through Audioboom's proven sales channels.

AdRip becomes part of Audioboom's advertising technology stack, which gives
the Company greater control over revenue generation. Audioboom is able to
manage the full chain of distribution, inventory creation, sales and targeted
ad-serving across its entire portfolio.

Revenue generated through ad tech has risen from 5% of total revenue in 2020
to 9% in 2021 and the Company will continue to invest in ad tech developments
to deliver further growth.

Stuart Last, CEO, said: "We continue to innovate to create tools that will
provide scale to our business. As the industry develops, historic episodes
will become an even larger part of the listening mix, and with the launch of
AdRip we are opening up an opportunity to deliver value against a huge
catalogue of rich content."

Investor Presentation

The Company will announce its interim results for the six-month period ended
30 June 2021 on 20 July 2021 and is pleased to announce that Stuart Last, CEO,
and Brad Clarke, CFO, will provide a live presentation relating to the 2021 H1
Interim Financial Statements via the Investor Meet Company platform on 22 July
2021 at 3pm BST.

The presentation is open to all existing and potential shareholders. Questions
can be submitted pre-event via your Investor Meet Company dashboard up until
9am the day before the meeting or at any time during the live presentation.

Investors can sign up to Investor Meet Company for free and add to meet
Audioboom via:

https://www.investormeetcompany.com/audioboom-group-plc/register-investor
(https://www.investormeetcompany.com/audioboom-group-plc/register-investor)

Investors who already follow Audioboom on the Investor Meet Company platform
will automatically be invited.

 

Enquiries

 Audioboom Group plc                                     Tel: +44(0)300 303 3765
 Stuart Last, Chief Executive Officer

 Brad Clarke, Chief Financial Officer

 Allenby Capital Limited (Nominated Adviser and Broker)  Tel: +44(0)20 3328 5656
 David Hart /Alex Brearley (Corporate Finance)

 Amrit Nahal (Sales and Corporate Broking)

 

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded more
than 92 million times each month by 25 million unique listeners around the
world. Audioboom is ranked as the fourth largest podcast publisher in the US
by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial services for a premium network of 250 top
tier podcasts, with key partners including 'Casefile True Crime' (US),
'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such
Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

The Audioboom Originals Network is a slate of content developed and produced
by Audioboom including 'Dark Air with Terry Carnation', 'RELAX!', 'Baby Mamas
No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia',
'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australia. For more information, visit
audioboom.com. The platform allows content to be distributed via Apple
Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts,
iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a
partner's own websites and mobile apps.

For more information, visit audioboom.com.

About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRABRGDRGUBDGBS