RCS - Audioboom Group PLC - One billion advertising impressions reached

AudioboomAnnouncement

02/11/2023 07:16

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20231102:nRSB1072Sa&default-theme=true

RNS Number : 1072S  Audioboom Group PLC  02 November 2023

REACH

 

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom reaches 1 billion advertising impression milestone

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
announce the creation of more than 1 billion advertising impressions for the
first time.

 

During October 2023 podcasts in the Audioboom Creator Network generated 1.01
billion advertising impressions which were made available for brands to buy
through premium host-endorsement ads and Showcase, the Company's automated
advertising marketplace.

 

The milestone was achieved through the strategic implementation of the AdRip
inventory creation tool which was first launched by Audioboom in 2021. The
tool - which is unique in podcasting - enables creators to automate the
removal of historic advertising, replacing it with new advertising each time a
back-catalogue episode is listened to.

 

This advertising inventory expansion has also been driven by Audioboom's
strong audience growth in 2023 - the network now reaches more than 38 million
unique listeners globally and in Q3 2023 generated more than 127 million
downloads each month, up 18% on Q3 2022 (107.5 million downloads).

 

As recently announced the Company expects to generate more than US$19 million
of revenue in Q4 2023, a return to year-over-year topline growth and the
strongest revenue period for the Company since Q2 2022. The quarter has
started well with October delivering the highest revenue month of 2023.

 

Audioboom's CEO, Stuart Last, commented: "I'm delighted that we have achieved
this milestone. To create more than one billion monthly advertising
impressions highlights the scale that we are developing at Audioboom. We
continue to develop innovative technology that enables our creators to
maximize the value of their content, while providing our brand partners with
powerful advertising options. Our increased scale will power a strong end to
2023 and a record year for Audioboom in 2024."

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                              Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)      Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Abigail Kelly/Rory Sale (Corporate Finance)

 Charlotte Sutcliffe/Harriet Ward (ECM)

 

About Audioboom

 

Audioboom is a global leader in podcasting - our shows are downloaded more
than 135 million times each month by 38 million unique listeners around the
world. Audioboom is ranked as the fifth largest podcast publisher in the US by
Edison Research and Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile
True Crime' (US), 'True Crime Obsessed' (US), The Tim Dillon Show' (US), 'No
Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

 

About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRANKDBQOBDDKDK