RCS - Audioboom Group PLC - Strategic Partnership and New Original Content

AudioboomAnnouncement

07/10/2020 07:00

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RNS Number : 3027B  Audioboom Group PLC  07 October 2020

 

Audioboom Group plc

("Audioboom", the "Company" or the "Group")

 

Audioboom Launches Strategic Partnership and New Original Content

 

Audioboom (AIM: BOOM), the leading global podcast company, announces the
expansion of its advertising sales operation to Canada through a strategic
partnership with Rogers Media, together with a new slate of original content.

 

Canadian strategic partnership

 

The partnership will enable the national and local sales teams at Rogers
Media, a subsidiary of Rogers Communications, Canada's largest media business,
to sell Audioboom's premium host-read and dynamically inserted advertising
inventory in Canada.

 

Canada is Audioboom's fourth biggest market for podcast consumption, and this
strategic alignment will enable more efficient monetisation of the Company's
content. It follows a similar strategic partnership with the Australian Radio
Network which launched successfully in June 2020.

 

These partnerships highlight Audioboom's continued global expansion, as well
as the increased demand for premium content from brands and agencies in the
Company's core territories.

 

New original content

 

Audioboom also announces a new slate of original content launching across
autumn, as it continues to focus on the growth of its production business.

 

New to the Audioboom Originals Network are:

-       Baby Mamas No Drama which premiered on 29 September. Hosted by
stars of Teen Mom 2, Kail Lowry and Vee Rivera, the show has become an
immediate hit, reaching number 1 on the Apple Podcast chart;

-       Because Mom Said So featuring the stars of hit US reality show
Dance Moms which launches on 8 October; and

-       Raising A Pro, a sports show hosted by ESPN correspondent and
NFL mom Annie Apple, premiering 6 November.

 

Additionally, Audioboom will present new shows to the advertising community at
the second UK Interactive Advertising Bureau (IAB) Podcast Upfronts on 8
October. Audioboom will be joined by special guests Heston Blumenthal and Alex
Hannaford, host of the Audioboom Original Huddled Masses.

 

Audioboom's CEO Stuart Last commented: "Rogers Media provides the expertise to
create maximum value for our podcast partners and original productions as we
continue to expand globally in an efficient manner. Canada is an important
territory for us, and I am excited to create new opportunities for Canadian
advertisers to work with our premium shows.

 

Our new slate of Audioboom Originals continues the successful expansion of our
creative and production operation. We continue to partner with incredible
talent that will bring new audiences to the Audioboom Originals Network."

 

Enquiries

 Audioboom Group plc                                        Tel: +44(0)300 303 3765
 Stuart Last, Chief Executive Officer

 Brad Clarke, Chief Financial Officer

 Allenby Capital Limited (Nominated Adviser and Broker)     Tel: +44(0)20 3328 5656
 David Hart /Alex Brearley/Asha Chotai (Corporate Finance)

 Guy McDougall / Amrit Nahal (Equity Sales)

 Walbrook PR Limited (PR & IR Advisers)                     Tel: +44(0)20 7933 8780
 Nick Rome/Tom Cooper                                       or audioboom@walbrookpr.com

 

 

 

About Audioboom

Audioboom is a global leader in podcasting - producing, distributing and
monetizing premium audio content to millions of listeners around the world.
Audioboom operates internationally, with operations and global partnerships
across North America, Europe, Asia and Australia.

 

Audioboom provides technology and advertising services for a premium network
of 250 top tier podcasts, with key partners including 'Casefile True Crime'
(US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), 'The Cycling
Podcast' (UK) and 'The Totally Football Show' (UK).

 

The Audioboom Originals Network is a slate of content produced by Audioboom
including 'The 45(th)',  'Covert', 'It's Happening with Snooki & Joey',
'Mafia', 'Dead Man Talking' and 'Blank Check'.

 

The platform allows content to be distributed via Apple Podcasts, Spotify,
Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic,
Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and
mobile apps.  For more information, visit audioboom.com.

 

 

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