REG - Audioboom PLC - talkSPORT deal and Notice of Interim Results <Origin Href="QuoteRef">BOOMA.L</Origin>

AudioboomAnnouncement

06/09/2014 20:23

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RNS Number : 0467N
Audioboom PLC
23 July 2014 
 
23 July 2014 
 
Audioboom Group plc 
 
("Audioboom") 
 
talkSPORT to take on Audioboom's UK sports network sales 
 
Notice of Interim Results 
 
Audioboom (AIM: BOOM), the social media audio platform, today announced that
it has appointed talkSPORT Limited as its exclusive UK sales partner to sell
digital audio and display advertising through Audioboom's unique network of
sports websites, mobile apps and content. 
 
This means that, for the first time, media agencies and their clients will
have 'one-stop' access to channel partners including The Premier League,
Football League, talkSPORT, The ECB and Sky Sports. Through Audioboom, they
can now advertise and target media campaigns directly to sports fan-bases for
some of the world's greatest sports publishers, teams and organisations. 
 
Rob Proctor, CEO of Audioboom, commented, "I am delighted to announce this
commercial partnership with Talksport, reflecting Audioboom's position as the
UK's only integrated audio and graphic display sports ad network. 
 
"I hope this will mark the first of many similar deals around the world.  We
are currently in discussions with other major media companies to replicate
this agreement across other content verticals and geographies, including the
USA and Australia. This is the first step in the monetisation of the global
social media platform we are creating." 
 
Calum Macaulay, Managing Director of talkSPORT said, "Digital is the fastest
growth area in media and increasingly advertisers are looking to sport to
connect and engage with their target audiences.  By bringing sport content
onto one digital audio platform we are creating a really exciting one-stop
sell to reach sports fans across the UK.  Audioboom has a wide ranging and
expanding sports content offering and we'll be bringing our expertise in
selling that content to create a dynamic and exciting commercial
partnership." 
 
The Company has recently been approached by certain investors who have
expressed interest in investing capital into the business. The Board
considered these approaches, as the Company is growing very rapidly and
additional personnel are required in new offices and in content management to
direct this expansion. The Board has, however, decided that the number of
initiatives in progress mean that this is not an appropriate time to raise
further capital. The Board intends to announce a number of new initiatives in
the coming weeks and looks forward to announcing its interim results on 26
August 2014 
 
Enquiries: 
 
 Audioboom Group plc              www.audioboomplc.com                            
 Rob Proctor, CEO                 Tel: 020 7403 6688                              
                                                                                  
 Arden Partners plc               Tel: 020 7614 5929                              
 Chris Hardie, Corporate Finance                                                  
                                                                                  
 Walbrook PR                      Tel: 020 7933 8780 or audioboom@walbrookpr.com  
 Paul McManus                     Mob: 07980 541 893                              
 Bob Huxford                      Mob: 07747 635 908                              
 
 
About Audioboom (www.audioboo.fm) 
 
Audioboom Group plc is a Saas based digital social media audio platform
enabling the creation, broadcast and consumption of audio across multiple
global media outlets. Audioboom works with some of the biggest names in
broadcasting across sport, entertainment and current affairs to bring their
content to millions of listeners worldwide via Facebook, Twitter and other
media platforms. 
 
The technology allows partners to embed playlists onto their sites and apps,
use our mobile apps and functionality as listen again players and re-syndicate
their content around the web. 
 
Audioboom also allows the monetisation of audio via the dynamic insertion of
pre and post roll advertising into content as a user is listening, allowing
contemporary advertising selection, depending on content genre and geographic
location of the user. 
 
Audioboom has over 2,000 content partners, including the BBC, Telegraph,
Guardian, Sky Sports, Premier League, Southern Cross Austereo, CNBC and
Universal Music Group. 
 
About talkSPORT       (www.talksport.com) 
 
talkSPORT is the world's biggest sports radio station and is Global Audio
Partner of the Premier League. The station is an official broadcaster of the
Barclays Premier League, the FA Cup, England football internationals and the
Capital One Cup. 
 
talkSPORT was recently the only UK broadcaster to broadcast every match of the
2014 FIFA World Cup in Brazil live. talkSPORT is available on 1089/1053AM, on
digital radio, on mobile and online at talkSPORT.com. 
 
This information is provided by RNS
The company news service from the London Stock Exchange