REG - Audioboom Group PLC - Audioboom Completes Integration of Adelicious

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RNS Number : 5000X  Audioboom Group PLC  02 September 2025

 

Audioboom Group plc

("Audioboom" or the "Company")

 

Audioboom Completes Successful Integration of Adelicious

 

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to
provide an update on the integration of recently acquired UK-focused podcast
network, Adelicious.

 

By 1 September 2025 - ahead of management's 60-day goal - all key operational
elements of the Adelicious business were successfully integrated into
Audioboom, including;

 

-   Showcase - Audioboom's global advertising marketplace - connected to
Adelicious inventory, providing additional brand demand for unsold advertising
space in the Adelicious podcast slate

-     The launch of a fully combined Adelicious and Audioboom UK sales
team, effectively doubling access to UK inventory for brands

-     All 2026 Adelicious inventory integrated into Audioboom's LIRICAL
inventory intelligence platform, ensuring its availability to buyers ahead of
this year's Upfronts season, where up to 50% of 2026 advertising campaigns
will be sold

-      The consolidation of all billing processes into Audioboom's
Netsuite platform, with Audioboom's best-in-class finance processes rolled out
to Adelicious including banking, podcaster payments, payroll and insurance

-   The Adelcious team integrated into the Company's UK HR platform and
daily operations shifted to Audioboom's London office

-   Andy Goldsmith commencing his role of President, Audioboom UK &
Adelicious leading all business development and sales operations for the
Company in the UK

 

Audioboom's CEO, Stuart Last, commented: "I am very pleased with how smoothly
the integration of Adelicious has been achieved, ahead of schedule and with
great collaboration between the Audioboom and Adelicious teams. Showcase has
been connected with Adelicious podcasts, providing incremental advertising
demand for unsold inventory and this week our combined UK sales team hit the
market, bringing the expanded podcast roster to customers. Crucially, all
Adelicious podcasts are now integrated with our inventory intelligence system
- this will enable advertising inventory to be offered to our biggest
customers during the Upfronts sale season, setting us up for a record 2026 as
the UK's largest homegrown podcast network."

 

 

Enquiries

 Audioboom Group plc
 Stuart Last, Chief Executive Officer                                   Tel: +44(0)300 303 3765

 Brad Clarke, Chief Financial Officer

 Cavendish Capital Markets Ltd (Nominated Adviser and Broker)           Tel: +44(0)20 7220 0500
 Jonny Franklin-Adams/Fergus Sullivan/Elysia Bough (Corporate Finance)

 Harriet Ward (ECM)

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded 125
million times each month by more than 40 million unique listeners around the
world. Audioboom is ranked as the fifth largest podcast publisher in the US by
Edison Research.

 

Audioboom's ad-tech and monetisation platform underpins a scalable content
business that provides commercial, distribution, marketing and production
services for a premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'True Crime
Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and
'The Cycling Podcast' (UK).

 

Audioboom operates internationally, with global partnerships across North
America, Europe, Asia and Australia. The platform distributes content via
Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own websites and
mobile apps.

For more information, visit audioboom.com.

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