** India's Avenue Supermarts AVEU.NS falls 3% to 4,280 rupees; set for third straight session of losses
** DMart supermarket chain operator reports ~15% y/y growth in revenue for July-September
** Brokerage firms say revenue growth missed their estimates
** JM Financial expected a 17.5% growth in revenue, while Motilal Oswal Financial Services had forecast a 17% growth
** Motilal Oswal highlights weak productivity, says annualized revenue per store grew by a modest 1% vs 2% in the previous quarter
** Analysts on avg have a "hold" rating on AVEU; median PT at 4,040 rupees: LSEG data
** Stock pares YTD gains to 20%
(Reporting by Vivek Kumar M)
((vivekkumar.m@thomsonreuters.com))