Indian food delivery platform Zomato to rebrand as 'Eternal', unveils new logo (updated)

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06/02/2025 12:24

(Adds details paragraph 2 onwards)
       Feb 6 (Reuters) - Indian food and grocery delivery
platform Zomato  ZOMT.NS  said on Thursday it will rename the
company to "Eternal" and unveiled a new logo, a move that comes
more than two years after it began using the new name
internally.
    Eternal would comprise its four major businesses - food
delivery vertical Zomato, quick-commerce unit Blinkit, live
events business District and kitchen supplies unit Hyperpure,
the company said.
    "We thought of publicly renaming the company when something
beyond Zomato became a significant driver of our future,"
Founder Deepinder Goyal said in a letter to shareholders. 
    "Today, with Blinkit, I feel we are here," Goyal said. 
    The move marks a shift for the company, from when investors
were skeptical about Zomato's acquisition of Blinkit in
mid-2022, to quick commerce-led growth drawing increasing
investor interest.
    Blinkit as well as early bird Swiggy's  SWIG.NS  Instamart
have driven a shift in the way Indians shop, and forced
retailers such as Reliance Industries'  RELI.NS  JioMart as well
as Amazon  AMZN.O  and Walmart's  WMT.N  Indian business to
launch their own quick-commerce services.

 (Reporting by Kashish Tandon in Bengaluru; Editing by Savio
D'Souza and Mrigank Dhaniwala)
 ((Kashish.Tandon@thomsonreuters.com; 8800437922;))