** JM Financial initiates Kalyan Jewellers KALN.NS with "buy"; sets PT at 700 rupees
** PT implies ~19% upside to current price of 586.45 rupees
** Brokerage says co developed strong brand profile, hyperlocal approach to cater to different needs of customers across India
** Adds co's franchisee model of expansion capital-efficient, enables faster store rollouts
** Notes jeweller has ample scope for further expansion as it needs 5-6 years of keeping its current pace to be on par with larger rival Titan's TITN.NS 'Tanishq' brand in terms of store count
** Says KALN's valuation remains attractive, with stock trading at discount to TITN and also other discretionary cos like Avenue Supermarts AVEU.NS and Metro Brands METB.NS
** KALN trading flat on the day
(Reporting by Ananta Agarwal in Bengaluru)
((Ananta.Agarwal@thomsonreuters.com))